Attraction Marketing Cruicial Steps
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What in the World is Attraction Marketing?
Well let's just say that you are out shopping at the grocery store and all of a sudden you have people coming up to you wanting your autograph. They just start touching you all over and you can't seem to get away...you start to run but they run after you. What are you going to do?
OK, OK...you're saying, "I don't want that!" Well, I don't either but what I do want is to have people chasing me down to work with me instead of me chasing them down.
It kind of goes back to the old saying, "Everyone LOVES to buy, but everyone HATES to be sold." You know what I mean, right?
I remember when I was in high school I wanted to get a membership to a local gym. I went it to sign up and I just remember the worst experience of my life. I had this guy who was NOT going to let me walk out his door without me signing up for a contract. He got what he wanted but after my year was up...I was gone. I have never felt so, well "USED" before.
If you are in Network Marketing then you have probably come across people who have treated the industry or their business that way. Constantly calling you up to tell you all the fun they are having and why you need to be there with them. From personal experience I can tell you that it makes NO ONE feel very good, you or them.
So what the heck can you do differently? ANSWER: ATTRACTION MARKETING
Attraction Marketing is just that...you putting information, content, or training out there that draws people to you. They see who you are a person and leader and if they want to work with you then they do and if not then they don't. The awesome part about this though is that if you use Web 2.0 technology to do your marketing...you will even be able to profit from most of the people that don't join you in your business. Let me explain...
Here's How You Do Attraction Marketing
To try and explain the importance and value of doing Attraction Marketing, just really can't be explained. Once you see the power and relationships that are created through it...you will be absolutely BLOWN AWAY!
But let me get back to the point of this page, How To Do Attraction Marketing for your business. It really boils down to about 3 different steps and here they are:
- Build a list of possible prospects: This is really like your first "handshake" with your prospects. Let's say you create a create video just simply explaining, for example, these 3 steps and someone watches and says, "Hey, I'd like to know more about what this guy does". So they sign up to receive your information. Now some others are going to watch it and say, "That guys an idiot and I want nothing to do with them." The cool thing is you didn't have to hear a word they said! You go about your life just like you never knew them.
- Build trust with your list: Here is where the relationship comes in, you have to communicate and build a bond of trust with those on your list. This can be done with emails, videos, training or any number of different ways...but you just want to be you and tell them how you can help them.
- Monetize the list: Here is where the monetary value comes in...most of the people on your list will invariably want something you have to offer to them. This could be an ebook, another affiliate program or even your own product or training. The sky is really the limit...its just up to you.
The key here is not to attempt #3 without first spending some quality time and energy on #2.
The power of the Internet and other Web 2.0 functions are ABSOLUTELY out of this world...it's just a matter of whether you want to utilize them. I personally think you would be crazy not to.
That's Attraction Marketing in a nutshell. Repeat these steps over and over and refine your sales process and you WILL have endless amounts of leads contacting you and wanting to join what you are doing.
After reading all this...makes you wonder what the heck I do, right? I train people how to do this.
Check this out to see if what I offer my benefit you, Click Here.
To Your Success,
<>< Aaron Wyssmann
BE SURE to leave me your comments below or pass this on to someone you know that might need this information.
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Eric Goldstein says:
5 months ago
Great post Aaron!
You are right on with this one.
It truly is all about learning
how to turn on the attraction
power, and allowing your audience
come to you.
Keep rockin' it with the value
my friend:)
EG~