Attraction Marketing Simplified
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Understanding the components of YOUR Attraction Marketing Model
The attraction marketing model is an internet marketing strategy based on content sharing and giving value first. The model is set up in a way that you attract business prospects to you, qualifying them along the way, which saves you a tremendous amount of time. The people that you end up talking to are there for very targeted reasons and are very likely to buy what you have to offer.
This article focuses simply on an overview of the different elements of the model.
To get a visual understanding you might want to watch my video on the attraction marketing model The Center piece is a website/blog this is also called your authority site. This is the place where you post most of your content and where people can come and find out what you are all about.
A website or blog alone doesn’t do you any good. This is where most small business owners get stuck. In order to have people find you and your website/blog, you have to market it.
There are many, many locations where you can do just that.
I call theses locations fishing ponds. (I learned this term and everything else about Attraction Marketing from Mike Klingler). Fishing ponds are places where groups of people congregate and where you can put out content to attract people to you. Thus, the fishing analogy.
The most popular ones of these fishing ponds are YouTube for video sharing, Squidoo and eZineArticles for article marketing, other people's blogs for blogging, forums related to your niche where you can directly help people by answering their questions, and, last but not least, social networking sites like Facebook and Twitter.
All these different fishing pond locations come with different sets of rules and skills to learn.
The best way to find out for yourself which ones you like best is to try them all and to feel it out. You should use at least seven of them, giving primary focus to a couple of them.
Meet you out there!
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