In this day and age, what do you think people want from you? What do prospective customers for your products want? What do prospective business team members want?

Here's what I know they don't want:

• Sales talk about my product before information about their own situation and problem they are trying to solve.
• Being invited to coffee just to hear my business opportunity spiel.
• Having me apply a technique (remember FORM?) as a way to create an opening for a business or product sales spiel.
• Trying to become a square peg to fit the hole when they're really a round peg needing a round hole.
• Hearing there's just one solution--my product or my business--for what ails them.

What people seem to want these days is information that is directly relevant to them and their situation. Or, they want to hear a story that's real about you and how that is relevant to their situation.

It's been true for a long time: People like to buy but don't like to be sold. Isn't that why at least half of us would rather go to the dentist than spend time in a car dealership trying to buy a car?

People like to buy and when they do buy, they'd rather buy from someone they know. Someone they like. Someone they trust. There's no way to establish a relationship with someone where knowing, liking and trusting develops without first establishing that you are likable, credible and trustworthy.

Selling doesn't sell. Information, conversation and teaching sell.

The Attraction Marketing lesson here is:
When you find ways to freely offer information and teach people new knowledge and skills, you establish credibility. When you are available and answer their questions, you build trust. You are likeable when you are genuine, not trying to be someone and something you are not.

Leveraging the speed, low-cost, and trmendous reach of the internet to attract pre-motivated customers and prospects to you provides the average person with the first truly part-time business model that works. (Ann Sieg, The Attraction Marketer's Manifesto)

Fundamentally, Attraction Marketing is based on the assumption that marketers can attract people--and large numbers of them--using information and the tools and reach of the Internet. Therefore, we can abandon the Old Style MLM approaches that push us to pursue people before we know whether they are interested in what we have to offer (and sometimes have to push us away in order to get us to stop talking to them about it).

With the Internet and new Web 2.0 tools, ordinary people without great technical skills can set up a marketing system that reaches out to people and only brings people close to you and into conversation with you who have already qualified themselves as pre-sold.

Attraction marketing principles dictate that we learn to use some new tools--and we spend time and effort on being the kind of people we want to be who attract the kind of people we want to spend time with: people who are positive; people who are leaders; people who are honest and generous; people with some expertise to offer.

The Attraction Marketing lesson is:
It's time for all of us to step up to the continuous learning that is needed and find ways to help people in our organizations embrace the change that is already here--with more to come--in a spirit of learning and enjoyment! We will attract customers and prospects who are learning and enjoying themselves!