Attraction Marketing or Hotel Meetings – Your Choice

Attraction Marketing or Hotel Meetings - Your Choice

In old-school network marketing, one of the methods often used to present the business opportunity to new prospects is the good old hotel meeting. But you often have to call numerous people to get one to show up and those that do show up and join up usually end up doing nothing. Why is that so and what is the alternative?

Hotel meetings

Why is it so hard to get people to hotel meetings? The first reason is most of the people you are calling up for the meeting, those family members and friends on your "warm list", aren't even looking to get into any kind of business. Having beers with the boys, partaking in girls' night out, watching Monday Night Football, American Idol, or Dancing with the Stars may be more likely pursuits in the evening then going to some stuffy hotel meeting.

Many people are turned off by the "Rah! Rah!" and hype of these types of meetings. The high pressure closes that sometimes get used don't help the image either. When you mention "hotel meeting" people's "salesman radar" go on high alert, the shields go up, and their listening shuts down.

Another challenge with hotel meetings is that prospects that do get in because of all the excitement and hype usually don't do anything. They may talk to a few people, get negative reactions, and then quit. It is not as easy as that man on stage said it would be. The products don't sell themselves. People aren't knocking down the doors to try to get in. The new distributor didn't get enough information and feedback and training to know what he was getting himself into and how to properly build their business. He is not set up for success.

Attraction marketing

The alternative to this is attraction marketing. Attraction marketing is attracting high quality prospects to you by providing valuable information to prospects who find you by searching on the internet for business opportunities or help in building a business opportunity. Attraction marketing positions you as the expert and/or coach who can help the prospect achieve success in network marketing.

Ponder this for a moment. If you were looking for information, guidance, or advice in developing a "regular" business, where would you go? You would most likely do a search on the internet, at least for a start. Now if you had valuable web content regarding network marketing and building a successful network marketing business available to be searched on the internet and your website was search engine optimized, wouldn't these high quality leads find you? Given that these prospects were looking for you, then wouldn't they be easier to talk to and more open to getting into your business.

Attraction marketing is your web of content that attracts business seekers. Your web of content can consist of blogs, Squidoo lenses, Hub pages, ezine articles. You can help your content by using social networking and social media sites like Facebook, MySpace, YouTube, and social bookmarking.

Attraction marketing is the new way of building network marketing as taught by Ann Sieg (The 7 Great Lies of Network Marketing, The Renegade Network Marketer), Mike Dillard (Magnetic Sponsoring, Building on a Budget, MLM Traffic Formula), and Mike Klingler (Renegade University, Renegade Professional, Marketing Merge). You'll attract more leads, face less rejection, make more money, and have more fun. Attraction marketing online lead generation or hotel meetings. You decide which way you would like to build your network marketing business.

C Doug Mah is an internet network marketing coach whose goal is to teach independent business owners how to use attraction marketing and Web 2.0+ technologies to grow their businesses profitably. Going beyond the old school techniques that are still being taught by some network marketing and MLM organizations, these techniques drive pre-qualified prospects to your business, allowing you to spend more time in business building and training instead of prospecting and recruiting.

If you are interested in learning more about internet network marketing please join me, C Doug Mah at Renegade University. It's free to sign up.