Sorry about the military analogy but I wanted to get your attention and it actually helps me to make my point.  In network marketing, would you rather have targeted leads, leads that are excited to talk to you, connect with you, and join up with you  or would you rather chase down prospects who don’t even know why you are chasing them and definitely don’t want to talk to you.  Unless you enjoy pain and frustration, the choice is obviously the targeted leads.  Let me show you what I mean.

In traditional network marketing training, we are taught to prospect for new associates by making a names list of at least 100 friends, family, associates, and acquaintances. Then we go talk to them and share our network marketing opportunity.

Most of these prospects, your so-called warm market, will usually politely listen to you out of courtesy but since there wasn’t any real targeting on your part, you will end up with a lot of “thanks but no thanks”. They weren’t looking. Also, after you get to name 10 on your list, names 11 to 100 all of a sudden mysteriously never answer their phone and are never home. And while walking down the street, you could have sworn you saw your friend but when you get to where you saw them, they aren’t there. Weird!

Once you have exhausted your name list you are taught to prospect your cold market, people you don’t know. That’s where you start lurking in the malls, supermarket, coffee shops, etc. Every human interaction has the ulterior motive to drop hints of your successful network marketing business to bait the unsuspecting cold prospect. Again, more untargeted activity. They’re not looking.

The metric usually mentioned in traditional network marketing training is you need to talk to about 100 people to find someone to join your business. Therefore, if you talk to 2 people a day, you would sign up about 1 distributor every 3 months. If you look at your compensation plan, it is going to take a long time before you become profitable in your business.

Yes, there may be millions of people living where you live, but using what I call the shotgun approach where you are shooting off in all and any direction to try to hit a prospect ain’t gonna cut it. Most people don’t have the perseverance and self-confidence to talk to strangers and face constant rejection. And as with a shotgun blast, there is a lot of collateral damage. A lot of people get hurt in the process.

Wouldn’t it be great if you could use something more like a laser-guided missile for targeting your prospects, people who are actually looking? What if you could specify exactly what you were looking for in a prospect and then be able to track them down? That’s where attraction marketing comes in.

Attraction marketing allows you to target your prospects and leads with precision. Attraction marketing uses the power of the internet and search engines to guide your ideal prospects to you. You do this by getting inside the head of your prospect and figure out the exact conversation that is going on inside their head.
For example, your target market may be people who have tried network marketing before but failed because they couldn’t get enough prospects. They are thinking about getting back into some kind of business due to the economic downturn but they want to make sure they can make it work this time around and wants to use the internet. So your prospect types into Google: “internet network marketing lead generation”.

It so happens that you have articles on the social media sites on the internet that show up on the search page of Google for those exact search terms or you have a Google ad targeting those search terms on the paid ad section of the Google page. And your prospect clicks the link. Now you have a laser-targeted lead that is looking for what you offer and you can start building that relationship with them.

Let’s suppose, now that you have targeted leads, you can get 3 out of 10 people you talk to joining up with you in your business. I know people who have higher success rates but let’s stick with 3 out of 10. If you talk to 2 people a day and take weekends off, you will talk to 10 people a week and have 3 people a week join your business. That’s 12 in a month. Now your probably one of the top distributors in your business! Now plug that into your compensation plan. A lot more exciting isn’t it!

Now everything has changed. Your prospect was someone actually interested in network marketing and interested enough to go to your article or click on your ad. A lot of the heavy lifting is done as the prospect wants to talk to you and you don’t have to chase them down. The dynamic is already different as you are now the hunted and not the hunter. You are no longer desperate and you are more confident and that helps in your relationship building. And no collateral damage; your friends still talk to you and your family still loves you!  That in a nutshell is attraction marketing.

Doug’s background is in finance and accounting in the corporate world. In the past 13 years, as a senior finance executive, he has helped grow and position 3 high-tech companies for acquisition. Having gone through the cycle of finding a new job, building a company, selling a company, integrating the merged companies, and back to finding a job, and seeing what is happening in corporate America with the recent financial crisis and its fallout, Doug sees that future does not lie in corporate America. Developing your own business, You Inc., is the way to build your own economy of the future and secure you and your family financially. Doug is now an internet marketer in the fields of affiliate marketing, network marketing, and information products marketing. Doug is part of the “Super Guides” team with Renegade University and Renegade Professional.

For more tips and training on attraction marketing see Doug at http://RenegadeTrainerOnline.com/blog