There are numerous autoresponders out there, some free, some not.  Some online, some you run from your own pc.  For the purposes of this autoresponder review I'll take a look at what you ideally need from an autoresponder and the best way you can meet these needs.

An email marketing service is the ultimate way of being able to offer repeat marketing and build up a huge number of sales in the online world.

If a potential customer comes to your site and decides not to buy anything on that occasion you have lost them forever.  If you get their email address then you can get them to come back time and again.

So that brings us nicely to the first key point.  And that is when you choose your autoresponder, it needs to be one that makes it simple for anyone to join your email list (and to be able unsubscribe later if they so wish).  You must give your customer confidence that they will not be bombarded with junk mail.

All the best responder services make things as simple as possible for your prospects to join.  They will also ensure that you do not fall foul of can-it anti spam legislation.

As well as making things easy for your prospects it also needs to be quick and simple for you.  Everything ought to be on autopilot after the initial set up yet to your list it should appear that this is a personal conversation.  You ought to be able to send out instant emails if needed yet also pre-schedule emails too.  It needs to be as simple as possible for you but feel extremely professional to the customer.

It is easy to get overwhelmed by the sheer volume of automatic responder services, but try not to fall for the first or best offer that catches your eyes.  For their cheap value and comprehensive service, I would always plump for one of the top services.