The BBB Online (aka Better Business Bureau Online) has a goal to form a community of honorable businesses.  The BBB realizes that customers only want to shop on websites that they can really trust.  Customers want their private information protected and they don’t want it to fall into the wrong hands. The BBB online can help. The BBB online ensures that a high standard for trust is set and maintained. 

If you are an online business looking for ways to improve sales, check out these suggestions provided by the BBB online to help you ensure that your business is doing everything it should be.

Tell the Truth – Honestly represent products and services, including clear and satisfactory disclosures of all material terms.

Advertise Honestly – Follow an established standard of advertising and selling.

Build Trust – Set up and maintain a positive track record in the business world.

Be Transparent – Openly identify the nature, location and ownership of your business.  Clearly disclose all policies, guarantees and procedures that bear on a customer’s decision to buy.

Honor Promises – Abide by all written agreements and verbal representations.

Safeguard Privacy – Protect any data collected against mishandling and fraud.  Collect personal information only as needed and respect the preferences of consumers regarding the use of their information.

Be Responsive – Address marketplace disputes quickly, professionally, and in good faith.

Embody Integrity – Handle all business dealings, marketplace transactions and commitments with integrity.

The BBB online is devoted to encouraging trust and confidence online.  They do this by providing businesses with trust seals. A trust seal is a small image that can be placed on a business website to If they are following good business practices online. As an online business owner, you should have trust seals posted on your website to prove to your customers that you are a legitimate business. Look for trust seals, such as the BBB online, to help your online business.