The best times for commercials are the times at which people wait for something special like the news or sports. At these times advertising can be very successful, but it is also very expensive.

TV-COMMERCIALS

TV is one of the most powerful advertising medium, because you can get very detailed information about a product. Depending on your target group you have to decide the time, when your spot shall be shown. It is not useful broadcasting an ad about cars in the children’s programmes because this is not your target group, they cannot buy a car. In the afternoon there are many films on TV, which are interrupted regularly. At that time advertising can be very expensive. In fact, TV-adverts have a strange impact. You might have noticed how well you can remember slogans long after the spot is over.

PRINTED ADVERTISING

The prices for full-page-adverts in national newspapers are roughly the same as for TV spots, but you can also place smaller adverts in the print media. In local newspapers you only pay a few pounds.The problem of adverts in newspapers and magazines is, that they can attract the reader’s eyes only.This problem can be solved by considering several factors:

• Only use right-hand pages for newspaper adverts, because you first look at the right side.

• The colour is an important fact. Red signals mean danger and colours of the dusk make us feel comfortable and save.

• The layout and the text are also very important parts of newspaper adverts. The layout may take he readers look at the main information, and the text is just to inform interested people.

DIRECT MAILING

Direct mailing is another form of advertising. The companies get a list of names and addresses an send leaflets to those people who might be interested in their products. Some people find this direct mailing irritating, wasteful and unsightly, so the leaflets land in the rubbish bin.