Marketing is one main aspect or department in every business, either it has sales or just public services or event management, where there are no sales but a huge investment is on a roll. Every person in the marketing department has 2 vital rules in mind i.e. frequency and variety.

These rules play a fundamental role in pure, creative and successful marketing achievements. Firstly with variety we mean that whatever object or material or plan we are trying to sell, we need to tell more and more people and not just to those we think its important but to as many we come across. For example, I am a marketing person working in a shoe manufacturing company. I wouldn’t target those people who go to offices because they are the only ones to wear shoes but I would try and attract people of all ages, gender and status, no matter if the shoes are suitable for them or not. They might spread the word and do indirect marketing for us.

Secondly we target “frequency”, which means over and over again in marketing terms. It means we don’t have to just market our plan once and then sit down and wait for the sales to come our way. We need to market our item time and again so that if today we don’t get our customers, tomorrow we will. Everyday is not the same in business, it has rise and falls, and so in marketing we will have a downslide of customers as well and to avoid the downslide the only thing that is profitable would be repeatedly promoting our item in one way or another.

I think the two basic rules of marketing would increase your sales to a great level.