PPC stands for Pay Per Click advertising. Many companies and individuals engage in this method of self promotion. Without decent ranking on Google, Yahoo, or MSN your website is essentially dead in the water.

What do you do when you have a message to get out, yet no one is seeing it? It's time to turn to PPC. Although the concept of PPC seems simple enough, it's actually rather complex. You could spend months learning the in and out of PPC, so I'm not going to attempt to cover everything in this brief article. I will however show you how to increase your click through ratio by 100% in the next 10-30 minutes! Intrigued? Read on.

If you've been on the Internet for any amount of time, or run a blog, you've no doubt heard the term, "content is king". What does that mean exactly? For the uninformed, it means nothing at all. For those in the "know" it means the difference between mere pennies, and hundreds of thousands of dollars. Content is King, lets explore why.

Google Search Engine Results (the main prize for all websites on the planet) depend upon relevancy. Google has a very smart little program which weeds out everything irrelevant. Perhaps you've thought Google only cares about the amount you bid on your ad, you are dead wrong.

Every single word in your ad effects the amount of money you will spend to get that ad clicked. Even the words on the page your sending the customer to will effect your bottom line. Google cares about their customer, thus they care about your ad.

Creating an optimized AdWords ad isn't as difficult as it seems once you understand how to do it. If you're like many frustrated advertisers out there, your campaign creation looks something like this:

Create ad/ enter one keyword/ add all the keywords google suggests/ bid high/ get screwed

In the mean time, your competitors are moping the floor with your wasteful campaign. Let's make it better.

There are three critical components to AdWords ads. Keyword relevancy to the ad, ad relevancy to the page, keyword relevancy to the page. By page, I mean the page you're sending your potential clients to. That's how you're treating them right? These aren't random people... If you're running a targeted campaign, you're speaking to your potential clients, customers, investors... whomever you're trying to reach.

Lets assume you're in the sausage business. You want to find people interested in Spicy Polish Sausage. Would you add every keyword suggested to you by google that popped up when you entered "spicy polish sausage" into AdWords keyword tool? Of course you wouldn't, had you thought about it, but if you're like most advertisers, you didn't. Don't smite yourself over this oversight, most people do the same thing. Now you get a chance to fix it and eliminate your competition who's doing the same thing, but not reading this article.

You want to market to people interested in Spicy Polish Sausage. Create an ad group entitled by the keyword name and add only the keyword! Why would you have 243 different keywords for one ad? People are looking for one thing! Give them that one thing. Now you have your ad group, let's explore how the ad should look. Should it look like the one below?

Boasting my Name Dinner

Voted best in our city

Get great sausage

www.boastful.com

Or should it look like this?

Spicy Polish Sausage

Buy Spicy Polish Sausage

Traditional Polish Sausage

www.NotBoastful.com

Which would you click? It's all about the relevancy. I added bolding to to the ads because that's exactly what Google will do when the words inside your ad are the same as the words searched for by the user! Yellow pages will charge you extra for bolding, yet Google will give it to you for free, just for being relevant.

Google will charge you as much as 100% more per click for terms the deem irrelevant. Think about that for a second. You can get 100 clicks to your site for the cost of 1 click, just by being relevant! Follow these instructions and begin reaping the rewards of your marketing efforts.

• Establish what your clients are looking for
• Find relevant search terms
• create a unique ad for each term
• make sure the ad is relevant to the search term
• Use each word in the search term within your ad
• Reap the benefits
  

I earn my living marketing products for major corporations. I don't work for these companies, they pay me when I send them leads and sales. I've learned everything I know from one source. If you'd like to learn more about PPC marketing, online marketing, or even FREE marketing, click the link below and gain the skills necessary for successful online campaigns.

I hope this small session has helped you to increase your bottom line. Here's the link:

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