The first time I heard the phrase 'Brute Force Techniques' was in college. My Mathematics professor handed me my assignment and told me that I got the answer to problem number 2 because I had applied brute force techniques. His comment intrigued me. After the lecture I went to the library to research what a Brute Force Technique (BFT) was.

Since then I have applied BFT numerous times. Even if you have never heard of BFT, I am sure you will know what it is when I list a few examples below.

Example 1. You get employed to work 40 hours a week and your pay is $10 an hour. You do some quick math and you find out that comes to (40X10)=$400 a week X 4 = $1,600 a month.

However, $1,600 will only afford basic necessities and a life devoid of luxury and comfort. You then realize that getting 2 additional 40-hour-per-week jobs paying $10 an hour will shoot up your earnings to $4,800 ($1,600 X 3) a month.

If you go ahead and work the three jobs for a total of 120 hours out of the maximum 168 hours possible in a week, you are definitely applying Brute Force Techniques.

Example 2. You find out a business that makes you $1,000 a month by selling 10 items at $100 each. You also realize that inorder to sell the 10 items you had to distribute 1,000 flyers. You then do some quick math and you find out that each flyer you hand to a prospective customer earns you $1 per month ($1000 / 1000 flyers).

What should you do to earn $5,000 a month? BFT answer is; distribute 5,000 flyers a month.

I hope you now understand what a Brute Force Technique is. You will also realize that using BFT in the long term is not very efficient. There must be a better way. It is called being SMART. See two examples below.

Example 3. You go to college and thereafter get a job that pays $30 an hour and you leave your $10 an hour job. ($30 X 40 X 4)=$4,800. You now work 40 hours a week instead of 120 hours a week and still earn $4,800. This is SMART.

Example 4. You attend a business seminar and you learn how to add more value to your product so that people can buy it for $200 instead of $100. You also learn how to write a better advertisement to explain the added value so that 25 people buy for every 1,000 flyers you distribute.

If you then distribute 1,000 revised flyers, you will earn $5,000. What if you distribute 5,000 flyers? You will earn ((5000/1000) X 25 X $200 )=$25,000 a month!

The math looks easy. The hardest part is overcoming your state of inertia. You must jump a notch in your belief system and be ready to learn and make sacrifices. It is possible to go beyond BFT but it will take courage, effort, time and money. Are you ready?

Quote: If at all you are going to think, you may as well think big. Donald Trump