What is black hat SEO?????

Black Hat search engine optimization is usually defined as techniques that are used to get higher search rankings in an unethical manner. These black hat search engines

• breaks search engine rules and regulations
• creates a poor user experience directly because of the black hat SEO techniques utilized on the Web site
• Unethically presents content in a different visual or non-visual way to search engine spiders and search engine users.

A lot of what is known as black hat SEO actually used to be legit, but some folks went a bit overboard and now these techniques are frowned upon by the general SEO community at large. These black hat SEO practices will actually provide short-term gains in terms of rankings, but if you are discovered utilizing these spammed techniques on your Web site, you run the risk of being penalized by search engines.

So who are these black-hatters and what are they doing???

These are those whose homepages contain intentionally hidden elements stuffed with keywords - blocks of text inserted solely for the purpose of being picked up by search engines.

Some of the techniques used by these black hatters are:

Invisible text: This is putting lists of keywords in white text on a white background in hopes of attracting more search engine spiders. Again, not a good way to attract searchers or search engine crawlers.

Cloaking: This technique is mostly used by webmasters in which information provided to search engine is different from the information provided to researchers.

Doorway Pages: This is basically a “fake” page that the user will never see. It is purely for search engine spiders, and attempts to trick them into indexing the site higher. These are specific pages on a website whose objective is to get traffic on specific keyword or phrase and these have not useful content inside them. These pages can result is removing of your site automatically as soon as someone report it.

Redirecting: This technique is mostly used by webmasters in which visitor is redirected legitimate content.

You will get top ranked using black hat seo techniques but you will get banned from search engines as soon as you’re caught by the search engine. Search engines like Google are pretty smart to do so.

Keyword Stuffing: This technique is most commonly used and in this technique a large number of common keywords are used on same page. Where there is keyword stuffing there is not quality in contents and it is done just to attract search engines.

Hidden Texts: Same like keywords stuffing and these keywords are most probably used at the bottom of the content in small fonts or with same page color to hide it. Search engine most probably will ban your site if you will use this tactic.

“Rome wasn’t built in a day and neither will your site”

Do not encourage these unethical techniques for up gradation of your website. So be patient enough to spot your website in the best search engine positions.

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