Blog Templates are the framework that define look and feel of the WordPress and Web Design impacts not only the appearance but also functionality!

That is exactly why it is extremely important that you evaluate options available to you prior to choosing what your blog should look like. There are several aspects of the web design of blog templates you need to be aware of when making decision and we will discuss them here...

First impression is one that is extremely important and has the chance to help you retain your visitors or drive them away from your blog. Blog template is directly responsible for that aspect of your blog and should include several elements:

• Look - whether we agree or not but visual appearance plays a major role in making our decision if we will stick around to read the content or not. Make sure that appearance of your blog is in tune with your target audience.
• Feel - one your visitor decided to stay, how easy it will be for them to navigate for needed information, perform actions on your blog such as voting and commenting. These elements define the general "feel" your visitor will have and determine if they will come back later or not.

Creating web design of your blog template should be governed by your visitor! How they would feel about it and requires that you do your research prior to doing it. Know your customer and visitor.

If you got them on the look and feel - you have to retain your visitors on functionality your new blog template provides. Proper coding of the blog template of your choosing will determine its functionality.

Some of the basics still should be covered:

1. Search Engine Optimized - this one is generally one of the biggest failures of the free blog templates. If this aspect is important to you - either learn how to do it yourself or look for premium templates.
2. Fast Loading - while extra functionality is nice, your blog theme should load fast. Images included with it should be optimized for speed and same goes for any included css files.
3. Simple To Customize - it is your blog and your template should allow you level of customization without requiring to know every programming language in existence!

While free blog templates are available in huge numbers they fail to provide the truly professional and custom look you might want for your blog. Going with custom design can cost you dearly but there are other options!

Read the review of Premium Blog Templates currently available for WordPress that combine glossy look with super functionality! Web Design at its best and all you need to do is choose!