Have you ever thought why the most succesful blogging gurus and online marketers are heavily giving incentives site visitors to join their email lists? They provide every kind of material to hook new potential members for their email list horde. Free e-books, sweeptakes, free introductory chapters from some online blogging course etc.

• Email List Means Better Conversions : The main reason behind is that the offers you send to your email base convert much better than other platforms including blogs and social networks. Many gurus make HUGE amount of money mostly by referred subscribers to the related services which they market through their email lists.
  
• Freedom from Google : Second, it frees the blog from search engine traffic, backlinks and social media traffic by time. Suppose, your blog gets 30,000 visitors for several months mainly using SEO and social media tools like Twitter. But, there is no guarantee that you will keep this traffic for long. If you don't record the email of your blog visitors, simply you are losing potential to sell them an online product or subscription to a useful service.
• Getting Targeted Traffic for a New Blog is Easy : If you have a list of 20,000 people and want to start a new blog related to your blog list, it takes only a click of button to send them your leveraging advertisement text and getting traffic for the new site.
  

The most important aspect of email marketing is that the guarantee of the delivery of the emails you have sent without stopping on the spam lists of email service providers. There are surely free email marketing tools on Internet, but unfortunately most of your emails will end up in spam folders.

There are a few email marketing providers which assure the highest rate of email delivery up to 99%. Since they are known to be opt-in email lists by ISPs and Email hosting giants like Gmail, Yahoo Mail and Hotmail, you can just concentrate on the content of your newsletters.

Aweber and Prosender are two of best email newsletter software I can recommend. I had experience with both tools. Since I had more positive experience with Aweber, I will write its main features.

• Aweber allows you opening unlimited email lists, campaigns and sending unlimited emails whenever you want.
  
• Their software also you to add signup forms on blogs or websites to grab the information (Name, Email etc.) which you can customize with visual tools.
  
• You can also connect the form to the Aweber autoresponder service and send auto-introduction email whenever a new registration comes.
• There are many rich professional templates which you can customize or directly use.
• Advanced email marketing reports which you can track the members individually. Who opens your emails, who clicks them, who are buying from your offers etc. These reports are extremely important to put segmentations on your list and track the most valuable email subscribers closer.
  

Most bloggers think that $19 monthly price of Aweber is high for email marketing efforts. This is not true, because if you can build a list you will earn much much more than you spend for the service. Your list is targeted, users subscribe themselves thinking that you provide useful information for them. Most list members will positively behave the related targeted offers you send leaving you with hot cash. Do not forget, everyday you don't start your email list, you are actually losing money. Take a free Aweber test drive at this address.