There are several ways to make money with blogs, as mentioned in this article on direct methods, and they all have their own way of optimization. However, the basic principles of optimization that we speak today, apply to almost all kinds of ways to return, with its consideration of how to do it.

Some of the most important elements of optimization of advertising in a blog is, as mentioned above, the Traffic and positioning of ads, but also the style of ads, and Value Relevance of Announcements of ads. Only if you can effectively monetize a blog, when 5 members are in perfect harmony. Want an example? Imagine you have a blog with lots of traffic, but where the ads are poorly positioned. Will he surrender the expected? Probably not!
However, the same blog with well placed ads, but not relevant to the subject of it, will continue not to pay, ie all elements are important to consider not being in line and you can achieve the efficient utilization of space.
Let us then examine how these principles of optimization:

TRAFFIC
The most frustrating part of Blogger and certainly when you have a blog extremely elegant, with good content, ads, strategically placed and still can not monetize it efficiently because it does not generate traffic. Although I always mention the importance of having a blog and optimized properly structured, is very important you have high quality content that attracts traffic and visitors with a great desire to consume what you write.

If you are having difficulty in obtaining gain traffic to your blog, read this article. The purpose of this post does not explain how you get traffic, but make it a vision for the optimization of advertising where the traffic is certainly a major key to this success.
From my personal and professional experience, I will direct you to that you probably will tend to all other first principles, as are those who move directly to the income, but the short term will see that traffic plays a role very important in this equation!

Ad Placement
Several methods of placing ads, even here on the blog already talked about 10 ways to put the Adsense ads that really work. A simple change in the positioning may be enough come get very little money and earn money. Only after living this experience is that you will probably believe it. Therefore do I say always: test, test, test and test!

Ads below the waterline
The so-called line of water (above the fold) are usually ads which are placed below the line that defines the scroll of your blog. When you open the first page of the blog, keep in mind that all ads that have been below what you see without having to use the scroll, usually make very little. These ads are visible only to readers who are interested and use scroll by browsing a little more for the content of your blog. If you want a more efficient utilization, avoid placing ads below the waterline.

Ads between posts
One of the places recommended for the placement of advertising is certainly among the articles in the homepage of your blog. There are many large publishers who use this strategy, which also is recommended by Google. The notices to be put in the links or in the form of banner with reduced dimensions. According to Google's policy of recommendation, you should put one or more ads between each of its articles, as the reader will tend to view them where to go home with eyes.

 
Ads before the posts
The placement of an ad before their content is also a very effective strategy. Generally this option is implemented using a group (or several) of links, or a banner of 468 × 60 pixels. It is recommended that you use advertising to a height reduced, otherwise their contents tend to fall into too much, putting it nearly in the line of water, which may cause the visitors are unhappy with the importance and relevance that gives you content of the blog.

Ads within posts
Although there is much debate about this method of return, the truth is that it is by far one of the most profitable in terms of CTR (Click Trough Rate), ie one of the areas with the best ratio between the number of impressions and number of clicks.
When a player is inibrido in reading an article, generally, where the advertising is present in the content, the reader will tend to read. When the advertising is relevant, the likelihood of the reader click is huge.
Using the format varies depending on the style and size of the blog. There are blogs where the horizontality of the text area is small, it is not advisable to occupy it with any ads. Try to adapt a reduced format that occupies half the maximum available horizontal space.

Ads in the comments
There are many publishers who rely on ads, either Adsense or other, on top of the blog's comment box. Generally these ads convert well, since it is presented as a supplement to the article itself. After the reader has assimilated the information, he will probably find relevant ads soon after, which makes the CTR of such campaigns is very attractive.

Ads on the left
While many say that the ads convert better when placed on the right side of the blog, the truth is that they convert much better when placed on the left. This, of course, assuming that there is harmony in your blog to do so. Here at Stay-Rico, for example, taking into account that the sidebar is on the right side, there is little to give back.
However, for blogs with two columns (one on each side), ads become considerably better on the left, probably because the tendency of the player is read from left to right. Great the skyscrapers (skycraper) placed in a right sidebar convert very poorly, resulting in very low CTR's. However, in the new banner of 125 × 125 pixels and converts quite well is a very attractive opportunity to use affiliate programs.
These are the first 2 principles of optimization of advertising. Tomorrow we will continue to analyze the remaining missing, including the style of ads, and Value Relevance of Announcements of ads. Only after you understand the importance of these principles is that you will be able to maximize the potential of your blog!