Web Marketing - eBook and Print Book Distribution

Home businesses, coaches, authors, and other businesses write books to brand their business ad well as to make a difference to make the world a better place. Sometimes too busy, and sometimes reluctant to market online for various reasons, they let their books and business languish without getting enough visibility to keep sales moving. Start web marketing your ebook or print books.

Book marketing means business marketing. Marketing is not an expense, its an investment in YOU.

Reluctant marketers need a little boost from a coach who is non-techie and uses mostly non-techie way to market online such as the tips in this article. Now, into the seventh year. Writing short pieces including articles is perfect for the novice marketer because it is natural, even organic.

Here's Ways to Take the Fear Out of Online Marketing Even if You are a Beginner

1. Keep in touch with your target audience, and watch your sales soar. Then count your profits. Remember, internet authors and businesses get to keep almost all of the money!

2. Gather as many emails of possible clients and book buyers as you can. Offer a free monthly ezine to get started.

3. Categorize your lists such as customers, clients, ezine subscribers, networkers, potential clients (come from questions from your audience).

4. Use autoresponders for your groups. Why? They send your messages out automatically to double opt-in subscribers. You avoid spam this way because they can unsubscribe any time they want to. Some are http://www.constantcontact.com/ and http://www.1shoppingcart.com/. The fees run around $30 a month for a particular number.

5. Give free information consistently via email to compel your subscribers to think of you when they need your service or product. This builds visibility and customer trust and eventually big profits.

6. Distribute through a two-step email marketing campaign to build relationships with your target audience. First, in one week send a free tip, article, or special report. Two weeks later, follow up with a short marketing message full of benefits and testimonials from satisfied clients and book buyers.

7. Submit your well edited articles to top web sites and blogs such as http://www.ezinearticle.com/ or http://www.hubpages.com/. This viral marketing technique is still #1 with all home businesses.

8. Use headlines to capture attention in your emails as well as your web pages. Include benefits and tested key words that attract your targeted audience. Include the YOU point of view rather than the I.

9. Ask for the sale when appropriate in your email. The ordering links should be at the bottom of the email after the sections of your target audience's needs and wants. Show them you care with visual and feeling benefits rather than tell them what's good for them.

10. Think affiliate sales for your products and books.

11. Market passively with your resource box or signature file at the end of every email you send out. For article marketing keep it under 300 characters. For email include your name, top benefits, free offer, and link to where your book is sold along with your email address and phone number.

Online readers love Free information. Give it to them in ezines, articles submitted to blogs and web site. This law of attraction helps you to manifest your book and business dreams fully.

Book Coach Judy Cullins helps emerging and professional authors to get started marketing and selling your book.

Please leave a question below so Judy can share more tips and insight with you!