Why write an eBook?

You want ongoing, lifelong multiple streams of income. You want to raise your credibility and trust ratings with clients or customers. You want to write a book fast to get your message out so the world can be a better place and you are seen as the savvy expert through your book. You can repurpose your book's content for big sales and profits through your other offerings.

Yet, You want to spend only a little time on it. (Would you be willing to spend 4 hours a week?) You want to get it out fast (Would 4-8 weeks be OK?) You want to market online at a low-cost investment. And, for some of you, you are ready to be innovative and even take a small risk to get your eBook read by millions, rather than hundreds!

Remember your book's virtual benefits. No travel, no print book fufillment and distribution, no techie knowledge, no agent, no publisher to slow you down, no big staff and you do it in the comfort of your home office in your best time. And, you can delegate the administrative work to an assistant.

Where are you now?

You have the idea for your eBook; you have a lot of ideas! Take a moment and decide which one you are most passionate about now and will be for the next year. Focus on one great idea, then add others after you finish and market the first book you know will attract your target audience.

Maybe you have your eBook well on its way, but aren't finished. You need advice on the next step--how to get it done, what's needed to publish (not much!), and how to distribute it.

Every part of your book can be a sales tool. When you know and apply the essential "Hot-Selling Points" before you write chapter one, you'll sell more books than you ever dreamed of! Because, when you know your preferred audience, your book's benefits, its thesis and more, you write a focused, compelling, easy to read book that your readers will love.

Seven Ways to Write Your eBook that Sells Well

1. Write for your niche audience.

You may think everyone will want to read your book, but this assumption will lead you to the general content book graveyard. Specific topics sell better than general and general topic books have a lot more big name competition. When you know your specific audience and write for them you'll be able to write fast and give your audience solutions they need. What problems does your book solve for them? Where can your find your book buying audience? Hint: your best audience is probably someone like you.

Create an audience buyer profile and keep your audience's picture in front of you as you write. Ask yourself, is my topic narrow enough? Give your book an angle and include the audience and benefit in the title and sub title if possible

2. Write a book title derived from your target audience.

Survey your audience and ask them what's the most important challenge they want answers to. You have eight seconds in your title to hook your potential buyer. Check out best sellers at http://www.amazon.com. Notice their subtitles that put forward the book's promise. You spend less effort and improve on what's already out there when you creatively imitate the top selling books.Your book title and cover should compel your audience to buy.

3. Write a thirty-second "tell and sell."

When you answer the question "What's your book about?" don't go on and on; use sound bites to grab your reader's attention such as, "This book's skills will do more for you than instant cappuccino." Or, "This book on passion is the senior's Artist's Way.

You only have a few seconds to impress your potential buyer. Include your title, a few benefits, and the audience. For example, "Write, Publish and Market your eBook Fast to Pull Online Sales- shows professionals how to shortcut each step of writing, publishing, and promoting a book your audience wants.

Compare your book to a successful one such as "How to Write an eBook Fast!" is the Chapter Blueprint companion to Dan Poynter's "Self-Publishing Manual."

4. Write your sales letter before you write your book.

Your book's sales information can go on the back cover and also on your web site. This important sales tool gives the benefits your potential buyers want. Include compelling ad copy, benefits, testimonials, and a small blurb about you, the author. If your potential buyer likes it, they will buy on the spot.

5. Write your eBook's introduction.

Hook your readers with a background story of where they are with their particular challenge, your books solutions an benefits why you wrote the book, and its purpose. In a few paragraphs include more specific benefits, and how you will present it (format). Keep it under a page. Your introduction will help you write your sales letter.

6. Create a table of contents for your book.

Each chapter should have a title, preferably a catchy one. If your reader can't understand the chapter title, then annotate it. Add some benefits or a sub title (chapter's promise).. Added to the first chapter called "Why Write an eBook! was this partial list of benefits: Create ongoing lifelong multiple streams of income, credibility as the expert, products that sell easily online.

More profits comes your way when you give your readers what they want emotionally and need.

7. Reach out to opinion molders.

After an initial contact of asking for feedback, resend them the same chapter and the table of contents of your book. Ask for a testimonial then. These influential contacts' testimonials will help promote your eBook online and offline, and bring that audience back to where you offer your services, teleseminars and other repurposed content.

Design every part of your eBook to be a sales tool and a beacon that brings out your best: writing--compelling, understandable, organized, and enjoyable. Knowing the "Essential Hot Selling Points before you write your book will bring you thousands, even hundreds of thousands of customer contacts.

Brand Yourself With a Book

Do you have unique, in demand information, and expertise?

If so, brand yourself and your business with a focused and compelling book that will help you reach your target audience today so they can get the useful information they want. The law of attraction works well with your book bringing your audience to your web site, and showing you to be the savvy expert you are. By this association, you will attract all the clients you want and sell all the products you want too.

If you are a speaker, consultant, coach, or business owner, your creative book ideas will show your target audience that you are the expert to choose. Your book raises your credibility, and your readers gain trust from the printed word to become your loyal fans and clients. Writing a book helps you build connections subtly.

Brand Your Speaker Business - Write a Book

Write a short book to get more bookings, get your word out to thousands, gain credibility, as well as vast virtual marketing and ongoing profits.

Speakers have the edge over other businesses because you already have past talks, cassettes, or articles you've already written. Just dust your written notes off, string articles/talks of like kind together for a WOW chapter your audiences will love.

Short books are now totally acceptable because your business audience wants easy to read, short books that don't take much of their valuable time. Try 75-130 pages. Write for your audience's needs!

Short books take less time. Are you willing to spend five to ten hours a week. Then, you'll have a book in one month!

Brand Your Coaching Business - Write a Book

Attract more clients and stand out from the crowd with your short book. Your audience will love your case studies transformed into chapters on how you took a client's problem or challenge and solved it. That's what readers want--to get benefits from you book-benefits that will solve their problem.

Maybe your clients want more loving relationships, better ways to cope with stress such as losing a loved one, or they want more fufillment because their life is on hold now. Business consultants help their clients gain wealth, short cut successes with low cost marketing, or save them time and organize their life better.

Brand Any Business - With Products or Services

Your book is a drawing card that attracts people to you, no matter what else you sell. Yes, you can make money on your book if it's got a specific angle like a particular audience.

Print and eBook Teleseminar

Learn how to write your ebook and print book to boost business and profits with Judy Cullins' Oct 28 teleseminar!

Get more help writing a book for lifelong profits.

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