Boosting Business By Blogging!

- Rick Allen, “The Publicity Expert”

In just one click, your business blog becomes an incredible marketing tool that first off saves you money but also opens up untold opportunities and networking in your business.

Few marketing opportunities in business are as user friendly, flexible and useful in quickly giving your customers and clients up-to-date information as your blog..

Add in that your blog is about as low cost and low tech as you can get, puts it at the top of the list as an effective marketing tool for your business regardless of how small or large your company may be. Posting to your blog only takes literally a couple of minutes.

Having a blog gives you a competitive edge regardless of if your working in a corner of your bedroom or the hundredth floor office, with a view, at your international corporate headquarters.

Here are some advantages of using a blog in your business:

There are currently some 14 million blogs on the internet, with near 1,000,000 being added each day for an estimated 50 million daily blog readers. Just think for a moment the impact your business can have by having a blog that is read on a regular basis.

Information from a blog can travel quickly, I had a business mastermind member tell me he had a blog post showing in search engines in just 18 minutes, I have had blog post personally show in search results in just a couple hours time. The impact of all this is just incredible when you consider that it can take weeks, even months in some cases for a standard web site to show in search results if they ever do.

Another valuable perk with business blogging is opening up a line of direct communication with your prospects, clients and customers. A blog is a welcome response for many wanting to do business with you but who have questions about your product or service and would like some helpful information by you the “expert.” Questions from clients and customers not only keeps your business on the pulse of your business but also gives immediate feedback from your buyers and prospects who will tell you just what your they want, this can only produce bottom line profits for your business.

Plus, many of the questions asked and comments made on your blog can actually be used for your blogs content. Really what better way to build relationships and loyalty fans then by answering the very questions that your customers and clients are asking.

That brings me to another value of blogging. It’s amazing that your business through blogging can create a group of devoted followers, even a fan club of sorts, this is what happens in social networking sites like Facebook.com , Twitter, My space and others. One person tells another and they in turn tell others, next thing you have hundreds, thousands of fans of your blog. It’s interesting that in just a little over three weeks I went from zero to 286 friends and fans on Facebook, with very little effort on my part. The number of friends and fans continue to grow everyday and with each useful blog posting and have now begun to spill over to my other social networking sites like Twitter and Link-In.

Of course the more you submit your blog to directories and continue to post useful content, such as articles, like this one, to places like Hubpages, and Squidoo the quicker your visibility will become and the quicker of course you will begin to drive people to your blog and into your sales funnel. You can speed this along after reading an applying a simple little trick contained in a special low priced report that I have called The Five Minute Trick, http://www.theprexpert.com/five_minute_trick/ or the link contained below for details.

You never know when just one of your articles is going to take off like wild fire and burn up the net. Writing about timely issues and popular subjects and giving “how to” information on how your business applies to your readers is just the way to make this happen.

Here are a couple more tips; The Really Simple Syndication, known simply as RSS feeds are important to your blogs with getting the full exposure benefits for your business. Keyword phrases are extremely important for the search engines to quickly find your blog. Tags are similar to keywords for finding you within a blog community such as wordpress.com, Blogger, Twitter and others. Just to be clear, keywords and tags are specific words to target your blogs spear of interest. As an example in the case of this article I will use the words; Business, Blog, marketing, publicity and other targeted words that pertain to the subject matter of this article when I put it online. More people finding you through searches of course means more potential prospects and sales to you and your business.

By now your hopefully convinced of the value of having a blog for your business or improving the one you already may have, but not using for its true potential. Maybe you are not sure how to set up an effective blog for your business. Truthfully about a year ago I was in the same boat, I did a lot of research and discovered a lot of information, frankly most of it was just hype, lots of it was just misinformation. I decided to cut the learning curve for others wanting to quickly get up to speed, so I’ve assembled it in Blogging Mysteries Unmasked tool kit everything for a quick easy start. It may be just what you need to get you up to speed, so check it out at this link: http://www.ThePRexpert.com/Blogging/wpindex.html or on my blog at ThePRExpert.com

Of course there is lots of information on blogging, so, do a search and dig in, but do be aware as I found that much of it is pure hype and poorly done the tool kit gets right to the point.

So, hopefully by now you can easily see the potential of your business having a blog. Hopefully your head is even spinning a bit with how you can use a blog to increase your business.

Blogging is truly a place where regardless of the size of your business, you are on an even playing field with everyone else. Social Networking has definitely become a vital part of operating a business in an effective and optimal manner.

In order to keep up with future installments on Business Blogging 101, RSS this article or look for me on Facebook.com or of course my own blog http://www.ThePRexpert.com , and of course I welcome and encourage your comments and thoughts on what your would like to know about blogging.

International copyright MVVIII Rick Allen, http://www.ThePRexpert.com

All rights reserved, feel free to use this article in your newsletter, ezine or simple pass it on as long as all information including the links and resource box are left intact and not changed. For any other use please email: rickallen@theprexpert.com