You are a company that wants to get more exposure in Boulder, so what do you do? You can find a traditional advertising agency that you pay a monthly retainer to and begin creating a lot of buzz around, or you can get creative with your message to your market and look for other ways to find them.

The new and smaller Boulder Advertising Agencies allow you unique and up to date ways of getting your message accross on the Internet. These agencies create buzz using the mediums that your market will be more likely to use. Let's face it, the Boulder scene is modern and high tech. They are on the Internet and are promoting every Web 2.0 property that is out there today to their friends. If you aren't using an ad agency in Boulder that understands this, then you are missing out on a great potential of exposure to your target market and ultimately business.

If you are not on the Internet and in a powerful way, then you are not going to be able to grow your business using the Internet, and in these times, this is where your company NEEDS to be in order to keep your business strong.

So what should you be asking your potential ad agency in Boulder about before you decide to work with them? What should your conversation be?

Here are in my opinion, the top 5 questions you should be asking a Boulder Advertising Agency before you decide to use them or not.

1) Do they keep up to date with the rapid changes that occur on the Internet?

The Internet is always changing. What was working a year ago, may no longer working today. Your ad agency should know the changes. What websites are popular, what websites don't give you as much bang for your buck as they used to... What websites are on the decline, and what websites give you the best converting traffic. When a company have an understanding of this, then you are able to know how to better effect changes to their online business strategies as the Internet continues to change.

2) Do they know the effectiveness of different strategies and how they can be used to give a business more exposure online?

Different web sites have different functions. An example of this is Digg. People would use Digg to send traffic to their web site but it never converted. Why? the Digg traffic isn't in the mindset of buying. It is in the mindset of just reading and looking for information. So how does someone use Digg, or should they use it at all? This is the trap of many companies. The sign up for all of these social networking sites and spray their message at them and hope something sticks. When they don't get the results they are looking for, they say Social Marketing doesn't work.

Does your advertising company understand these differences? Do they have a specific strategy to create business that is targeted, focused and produces results?

3) Do they know what to do with the traffic that comes to your website?

It is one thing to get a lot of traffic to your website, it is quite another to get it to produce results. the traffic at your web site should not only just give you impressive statistics, it should also produce some results. What does your website traffic do? How much money does it make for you? Are you getting back what you put into it?

Your advertising agency should also know how to monitor the traffic that comes to your web site and know what a visitor is doing on your web site from the moment they arrive to the moment they leave. This valuable data will help your business to modify your website to better serve the visitors that come to your web site.

These are the top 3 questions you should be asking your Bouder advertising agency when you want to expand your business on the Internet.