^{Brand Management - For reaching ‘Beyond VISION’}

^{Every organization’s edifice is "a vision"- a focused and determined thought to extend and reach out its identity across borders. The senior, middle as well as frontline managers needs to have a clarity of thought and action on how to align the corporate culture, policies, key process areas into an uni-dimensional mission. In a nutshell, the organization needs strong brand equity for a sustainable growth in the competitive landscape. Brand is a testimony of organization’s existence and Brand Management is the continuous efforts of the workforce to keep its promise to the consumers and stakeholders. Brand management is a vital phase of a product life cycle as it enables to}

• ^{Leverage ROI}
• ^{Reduce promotional costs}
• ^{Create a total engagement corporate culture}
• ^{Instill the brand personality in the workforce}
• ^{Meet the standards of the brand image consistently}
• ^{Monitor the market for assessing changing trends}
• ^{Introduce product and process innovations}
• ^{Demand forecasting- a predictable flow of income}

^{This event is principally structured to discuss the primary aspects of Brand Management and other related issues like Brand Loyalty, Brand Awareness, Brand Valuation, Brand Extension etc…The contents of the sessions are carefully selected and have been collated by eminent economists, researchers, retailers and business personnel.}

^{Who should attend?}

^{Managing Directors, CEOs, Senior Management Team, Brand Managers, Creative Managers, Marketing and Sales Executives, Market Researchers, Finance Officers, HR Personnel, will get a deeper insight -why Brand Management is an indispensable part of any organization.}

^{Why should you attend?}

^{Comprehend the Fundamental concepts of changing brand strategy and increasing consumer sophistication}

^{Comprehend the techniques to measure a tangible as well as intangible attributes of a Brand}

^{Create a framework that encompasses the stages of Brand Management}

^{Comprehend the importance of "Brand-Focused" workforce}

^{Product differentiation – resilience against new competitors}

^{Role of Experienced and fresh intellectual assets in brand management}

^{Role of customers as ambassadors of their brand}

^{Fortification of brand}

^{Protection of brand equity through brand management}

^{Understanding of how the brand strategy is implemented and communicated to consumers and how consumers respond to this.}

^{Progressing from Product Management to Brand Management}

^{Brand Conceptualization and Propagation}

^{What is a Brand Concept and why it’s an industrial strength voice?}

^{Understanding why brands succeed when products/services fail}

^{Aligning the brand with Corporate Value Principles}

^{The product life-cycle versus the brand odyssey - review and analysis}

^{Determine brand goals}