Our hair, skin and nails comprise to some degree of keratin, especially our hair, which actually comprises about 88% of keratin. This is why the latest hair straightening technique to hit our shores is so impressive. This treatment is the Brazilian hair straightening treatment, which originates obviously in Brazil where it is known as escova progressiva, which roughly translates into progressive blow dry. It is this treatment that has taken the US by storm and is now looking like it is going to do the same here in the UK. So what does keratin have to do with the Brazilian hair straightening treatment?

As I have already mentioned keratin is what about 88% of our hair comprises of and the main product within the Brazilian hair straightening process is keratin. This process involves the natural keratin protein penetrating the hair and repairing the internal damage. On top of this the keratin protein within the Brazilian hair straightening treatment coats the hair as a means of preventing any further damage from occurring.

As this process is keratin based it will make the hair tough, elastic and insoluble while protecting it and repairing it. It is a natural treatment but isn’t however permanent so you will need to frequently go back to get the treatment re-done. Basically is means that once the product is gone from your hair your locks will revert back to the condition they were in before the treatment was undertaken. However the more times you have the treatment applied the better the quality will be of your hair. This in itself is amazing as it is a straightening process that actually repairs damaged hair, which is why you can have this treatment performed on very damaged and bleached hair; something that you wouldn’t be able to do with other straightening treatments.

If you do colour or bleach your hair then it is advised to have this done before you have the Brazilian hair straightening treatment carried out. The reason for this is the fact it will actually help equalize the porosity of your hair from roots to end in order for the treatment to have the most uniform effect possible. However it is best to have your hair cut after the treatment has been applied but your stylist should know this already.

This treatment is gaining so much popularity, in some instances it is actually becoming even more popular than permanent methods of straightening, especially at this time of year. With the summer months approaching we love the sunshine but hate what it does to our hair, unruly and frizzy are just two thoughts that come to mind, well with the Brazilian hair straightening treatment you can enjoy more of the summer as you literally can wash and go with your hair. No more lengthy blow dries and tedious straightening sessions!

So get set for the summer by not letting frizz and unruly curls get a look in. Stop them in their tracks with the use of this treatment now.

With the summer months coming up there has never been a better time to consider getting the Brazilian Hair Straightening treatment carried out on your hair!

We all know that we can straighten our hair ourselves with the helping hand of a blow drier and a pair of straightening irons. However it is always best to visit your salon and stylist. The reason that I say this is down to the fact they will be able to offer you a professional straightening service. Your stylist is trained to evaluate your hair type in order to decide on the best straightening method for you. By having a professional straightening procedure carried out you are able to achieve a better and longer-lasting healthier look. One way that your stylist can achieve this for you is through the use of the Brazilian hair straightening process.

What this process does to your hair is reconstructs it by wrapping a protein bond around it. So what else makes this treatment stand out from others? Well one aspect that should be noted is this isn’t a permanent straightening solution but the more you have it performed the better your hair looks and feels. It actually repairs all of the damage done to your hair, which is one of the reasons as to why it is considered to be so revolutionary; it is unlike any other chemical hair straightening process available and as the treatment is temporary, which some people may see as a disadvantage however I see this as an advantage for the fact the treatment isn’t going to grow out and look a bit messy, instead it will wash out so your hair will gradually turn back to how it was before you had the treatment performed. However the treatment will last roughly three months and the more you have the treatment performed the better condition your hair will be in.

There are many advantages attached to this treatment, which is why it is gaining so much popularity; these advantages are aspects such as it can be carried out on pretty much any hair type and it works best on damaged and bleached hair; the worse the condition of your hair the better the treatment will take on it. Your hair will generally feel and look smoother, softer and shiny as well as basically healthier. On top of this the treatment acts as a moisturiser so heat and humidity won’t cause your hair to frizz. However this doesn’t mean that your hair will be limp and lifeless; the treatment works in a way that ensures life and lustre is still present in your locks.

Even children can have this process applied as long as they are over the age of six. To be fair the only people who should really avoid having the treatment carried out are women who are pregnant or currently nursing. Other than this one exception pretty much anyone can get their hair straightened using the Brazilian hair straightening system.

If you are thinking of having a straightening process applied to your natural locks then my recommendation, especially in the summer months, is the Brazilian hair straightening process. It is perfect for giving you gorgeous hair during the summer months meaning you won’t have to worry about it and you can simply wash your hair and go!

For a lot of women everyday represents a struggle to get silky smooth and straight hair. Instead a lot of us have to put up with untamed curls and frizzy locks. Well for everyone who has ever suffered a bad hair day because of these reasons it may now become a thing of the past. This is thanks to the Brazilian hair straightening treatment.

The Brazilian hair straightening treatment is something that has been around for a while now and is already popular in countries around the world and thankfully it is now widely available in the UK where it is already becoming increasingly popular.

The treatment is a semi permanent straightening solution that generally lasts about three months, after these three months you may wish to have the treatment re-done. This is important as your hair will not only grow out but because the treatment isn’t permanent it will start to slowly wash out. On a plus note however the treatment isn’t damaging to your hair, which means it can be performed on hair that has been chemically treated, including hair that has been bleached and is in very poor condition. In fact if either of these things actually describes your hair then it is actually advised that you have this treatment carried out for the fact it will help to improve the condition of your hair as well as leave it shiny and straight.

The primary product that is used in this solution is known as keratin. This is what makes the treatment as effective as it is. The reason that I say this is because keratin is a very tough protein that is already present within our skin, hair and nails. So using keratin in the treatment will make our hair stronger than ever. When the treatment is being carried out on our hair the keratin formula is infused into freshly washed hair by using heat. During this time the internal hair bond is unchanged and the hair cuticle goes on to be smoothed; it is during this time that the damage done to the hair is repaired. However it should be noted that the internal structure of the hair is not changed but the hair will appear stronger and more flexible as well as manageable after the treatment has been carried out.

The above is carried out by making sure the hair is thoroughly washed so that any product is taken out. This is done with a special salt-free clarifying shampoo. Your hair will then be blow dried and then sectioned, which is when the keratin product will be applied to each strand. This then goes even further as each of these sections goes on to be straightened up to five times using a flat iron with heat of up to 450 degrees, which is how the keratin is infused into the hair.

As well as helping to repair you’re damaged and/or bleached hair the Brazilian hair straightening treatment is also relatively inexpensive when compared with some of the permanent straightening treatments that are on the market and it also doesn’t take as long to have it applied.

For a simple solution to unruly curly or frizzy hair the Brazilian hair straightening treatment is the way to go and it is the perfect answer to gorgeous summer hair. So why not give it a go?

Bad hair days may now well and truly be a thing of the past thanks to the introduction of numerous hair straightening treatments, the latest of which is the Brazilian hair straightening treatment. This revolutionary solution originates in Brazil and is now widely available in salons all across the UK and it is easy to see why it is gaining so much attention and popularity.

This solution straightens the hair using a product called keratin. Our hair, skin and nails actually comprise of keratin so this treatment is a natural aid to your hair. A layer of this keratin is applied to your natural locks and is then sealed into your hair using a flat iron heated up to 450 degrees. The result of having this carried out is healthy, straight and frizz free locks. I know a lot of you will now be thinking how can any form of straightening actually improve the health of your hair? Well this treatment does! If your hair is damaged, coloured or bleached you can have it carried out and it will actually improve the condition of your hair. This is because it doesn’t straighten using harsh chemicals; it does so using keratin which helps repair the damaged cuticles of the hair. However this treatment isn’t a permanent straightening method. It will start to grow and fade out over time, which means after about three or four months your hair will start to return to how it was before the treatment was applied.

The more you have the solution carried out on your hair the better condition it will end up in and the longer it will take between treatments. Also as summer is very fast approaching we all know what hot and humid weather can do to our hair, one word, frizz! This makes the Brazilian hair straightening treatment the perfect solution for the fact it only lasts a few months, giving your hair the relief it needs and giving you more time to enjoy the sunshine as you won’t be battling with your hair every morning.

It generally takes around two hours to have the solution applied to your locks, which isn’t much when you consider how much time it will save you everyday. Then after these two hours if you have wavy or straight hair it will make your locks poker straight while still looking natural. If your locks are very curly then it will enhance the curl and eliminate frizz.

If you do have the treatment applied then there are a number of aftercare procedures that are important to keep in mind and follow. These include the following; you shouldn’t wash or get your locks wet or tie your locks back for at least four days. Basically during these four days don’t use anything on your hair. If you have any kinks simply go over your hair with a flat iron. It is also important that you wash your hair less in order to maintain the straightened hair longer as the treatment is only temporary. You should also keep in mind the fact that swimming in chlorinated pools or salt water will shorten the life span of the treatment as will excessive sun exposure.

The better you look after your locks when you have had this treatment applied the longer it will last so keep aspects such as the above in mind and enjoy your silky smooth straight hair as much as you enjoy the summer months.

Brazilian hair straightening is also known as Brazilian keratin treatment. It is the perfect way in which you can transform curls and frizz into silky, straight hair that is full of shine and still retains its volume. It is one of the more recent discoveries where hair straightening is concerned but already it has become a massive global hit; to some people it is even considered to be a revolutionary treatment.

Brazilian Hair straightening differs slightly from other methods of hair straightening. One of the reasons for this is down to the fact it actually isn’t a permanent form of hair straightening. The way that this treatment works is that it isn’t grown out of your hair but rather it is washed out. You will notice that the treatment will just gradually fade out of your hair but before this happens it will last roughly three months. When the treatment fades out of your hair your locks will return to the way in which they were before you had the treatment performed. However the more you have the treatment performed on your hair the better condition your locks will be in; this treatment actually improves it. So what makes the Brazilian hair straightening process stand out so much from other straightening methods?

One of the main reasons as to why this process is as good as it is comes down to what the treatment is made up of, which is keratin. Keratin is a type of protein that is extremely high in sulphur and the amino acid cystine, making it tough, elastic and insoluble. In fact 88% of our actual hair is in fact made up of keratin. It is this keratin that coats the hair to ensure its shine, strength and straightness. Its strong protective qualities improve the hair both inside and out. Keratin basically brings to your hair what it has been lacking to begin with as well as what it has lost over the past few years. Basically an application of keratin puts an end to curly, wavy and frizzy hair as well as damaged or dry hair and unlike other methods of straightening, this form can be used on any hair type, which includes hair that is bleached and extremely damaged. In a way the more damaged your locks actually are the better the treatment will work on them as it repairs your hair as it straightens it.

The keratin coats the hair cuticle in order to take away environmental issues such as UV rays, smog, and smoke and any further damage to your hair shaft is also prevented.

Another major difference between the Brazilian hair straightening treatment and permanent methods of straightening is that it is natural. It doesn’t use any chemicals as a means of opening and closing the hair cuticle as a means of straightening it. This is why it is safe to use on any hair type.

As summer is fast approaching the Brazilian hair straightening method is becoming increasingly popular. It is a great way to keep your hair in amazing condition without the need to slave over it every morning just to get it looking half decent.

So don’t fight humid weather these summer months. Prepare your hair before hand and get the Brazilian hair straightening treatment applied; it will be one of the best decides that you will have ever made.