Brian K Kopp refers to Internet marketing, also referred to as online marketing, Internet advertising, or eMarketing, as the marketing of products or services over the Internet. Internet marketing is relatively inexpensive when compared to the cost ratio against the reach of the target audience and as up until last year is growing faster than other types of media, 2008 is expected to see the trend continue.

The interactive nature of Internet marketing, both in terms of providing instant response is a unique quality of the Internet. Effective Internet marketing requires a comprehensive strategy and people who see the Internet, particularly those starting a home base Internet business as the means out of struggle street will find that they are facing an up hill battle unless they do their homework well. Choosing a team leader who is dedicated to training the new business owner in the aspects of Internet marketing that are productive is a key requisite . Ninety-seven percent of people fail in their bid to find wealth on the Internet mainly because the business owner does not know what to do to ensure sales of their product..

Internet marketing is a science in that you can predict what will happen if one synergizes a given business model and sales goals with its website function and appearance, focusing on its target market through proper choice of advertising type, media, and design. Exposure, response, and overall efficiency of Internet media is easier to track than traditional off-line media by using web analytics for instance… Internet marketing can offer a greater sense of accountability for advertisers.

Brian K Kopp says that Hillary Clinton and Barack Obama when both were running for selection as candidates for President heavily utilized Internet marketing strategies to reach constituents. Their strategy planers all saw the power of Internet marketing and it played a large part in getting their message to the people. Internet marketing is growing from strength to strength and will continue to do so and will be taken for granted as the medium for all to get their message out in a fast and targeted way.