Build and Sell Your eBook at the Same Time
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Make each part of your ebook a sales tool. Sell more books than you ever dreamed of with marketing copy inside your book--to help sell your book the minute you finish it.
Know the "Essential Hot Selling Points" that include writing for your best audience--your target audience, benefit statements that claim results your readers will get after they read your book, compelling them to buy and even your book's thesis that helps you write an easy to read book your target audience will love.
1. Write for your target audience.
You may think that everyone will want your book's information. Not true. You need to discover what benefits your target audience wants. They have a challenge and if your book solves it, they will buy your ebook. Home business authors have a service or product to sell. Build your solutions into your chapter titles. Slant your topic to a particular audience and sell more books. That's what the Chicken Soup series did and far outsold the original title.
2. Write a book title with marketing pizzazz.
If possible, include benefits in your title. You have under 10 seconds to hook your potential buyer, so choose your words carefully. Avoid long titles. Sometimes adapting a cliche works great for your title. Make your title memorable. Your title and cover must compel your target audience to buy.
3. Make your chapter titles support your thesis and brand you as the savvy expert.
For one book, "Passion at Any Age," the author used the word "Passion" in each chapter. She also used "Passion Hot Tips" throughout each chapter--all to brand herself as the expert on passion. The title itself markets the book. You can see examples of my book titles at www.bookcoaching.com.
4. Write your sales letter and back cover information before you write a chapter.
Your target audience wants to know benefits before he/she will buy. Compelling copy with benefits and testimonials make your buyer trust you. Don't put too much biography on yourself. Your audience doesn't care much. hey want to know how your book will make a difference in their lives--giving them more of what they want.
5. Write your target audience a letter.
Dear audience, I've written this book so that your problem of xxx is solved and you can benefit these ways. Write only a page because people want easy to read information and they want to read quickly to get the main points. This letter is the basis of your ebook's introduction.
6. Create a table of contents.
Each chapter should have a title, preferably a catchy one. If your reader can't understand the chapter title, then annotate it. Add some benefits or a sub title. Added to a first chapter called "Why Write an eBook! was this partial list of benefits: Ongoing lifelong multiple streams of income, credibility as the expert, products sell easily online, buyers are more targeted and hence you create more profit.
Know your book's benefits and other selling points well before you write it, so you can incorporate these to build a more profitable book, and make ongoing cash flow the minute you finish it.
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Comments
Like so many of these types of solisitations the objective is vague and it takes too long to get to the point, whatever that is? There is some good information, but not enough to get me involved.
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Hazel says:
2 months ago
Judy, This is a terrific set of suggestions. I especially like the "Dear Audience" tip and will work on that letter immediately. Keep an eye out for my book when it is ready Brainstorming That Works.