Blogging can turn a casual Internet browser into a trust-based relationship. A relationship becomes an advocate. An advocate become a revenue generator. This is the true value of blogging. A little blog web publishing can turning a little bit of value and conversation into a moneymaker.

Few things are more valuable to marketing and sales performance than trust. Corporate blogging can bring your customers and prospects closer to your business. Giving them a peek into how you work and what it is like to work with you makes it easier to take that next step.

Likewise, using business blogging to walk prospects through challenges they may be facing helps them trust your expertise. Blogging tips and solutions to their problems will set expectations that make them value your expertise.

Earning trust with valuable blogging content arms you with a powerful weapon. People that trust you buy more, advocate more, and refer often. What really makes this notion of trust building so powerful with small business blogging or even bigger scale corporate blogging is the opportunity for clients to promote or refer you directly from the blog. A quick click of a button can send out your post to hundreds of others--essentially getting your sales brochure (blog post) endorsed and sold to that visitors own trusted network.

Your couple of hours a week spent blogging far outpaces the effects of hundreds of hours spent on traditional web publishing or cold calling. Small business blogging or corporate blogging can bring your customers closer to your business and the sales you want. A few simple blogging tips and a small investment in time and you can level the marketing playing field against much bigger players and competitors.

image credits to Henry Grey