Bulk email marketing has come in for much flak over the course of the development of the internet. It was a natural progress, perhaps, that corporations of various sizes capitalized on the medium called the internet to market their products and services and the internet, just like any other, medium is an advertising-friendly stage. Advertising on the internet takes various forms and one of them is sending bulk emails to users of email services. Unfortunately, this is where things went wrong and one could say that the rush to make more and more profits over the internet prompted the advent of spam. Spam is unsolicited email that is sent out by a few spammers who spend all their time on computers to send bulk emails to users – whether they want to receive it or not. This is almost equitable to TV advertising since not many people really ask to see the ads on TV but live with it anyway. However, spam was not well received and today with strict internet filtering, spam is seeing a decline in proliferation. Unfortunately again, the people who want to sell lose out on markets because of this. The question then is: how do I avoid my internet advertising being called spam?

The first step is to not make the obvious mistakes of spammers. Even if you are selling Viagra, using subject lines that sound like hard sell is just going to end up routing a mail to a spam folder. The lesson to be learned here is to not sound like a used car salesman on the internet but rather to offer information by way of, perhaps, a sexual health advertisement-information-editorial. This will also make you message more affable to users who might even unmark your mails as spam.

The next step is to ensure that your get your email addresses harvested from a trusted source and not try to hack into servers or pick up addresses without a user’s permission. To do this, it makes more sense to make wise marketing tie-ups with entities that user’s would trust. You can do this by tying up with a site that has a lot of users and then by simply adding a checkbox for receiving updates and confirming that opt-in via email, you are no longer going to be considered a spammer

Mailer designs are also a crucial element of a bulk email marketing campaign. Spam has, over the years, degraded into formats that mirror junk characters and therefore investing in good email formats is crucial before sending bulk emails.

Finally, it is important to follow the rules of the CAN SPAM regulation when you send bulk email; if not to avoid debilitating legal consequences but to put forward a front of being an ethical and non-spamming company,