Business secrets of Dhirubhai Ambani, Founder of Reliance Industries

He was a geneous. He had an extra ordinary talent. He was creative.He mastered the secrets of business. He changed the stream of Indian industries.He was the founder of Reliance industries. He was the pioneer.He changed the investment scennario of India and surely the shape of Indian stock market. He was Dhirubhai Ambani.

Dhirubhai Ambani is an indian icon. He is a man rags to riches. Dhirubhai Ambani was undoutedly a most talented businessman of his time. A lot of people are amazed with his success story.

What are the secrets of his amazing growth? What made him Dhirubhai Ambani?

Here are some secrets he used to become a business tycoon.

Secret No. 1: Gather information, whatever it may be. Gather information about Governments be local, state, central or international. gather information about products, companies, consumers, markets, people, services, politics any thing just anything. Do not forget to get information of your competitors.

One of my friends, Prof. M.L. Sisodia, a senior physicist and research scholar once told me that he had undergone a bye-pass surgery. Just after few days of his surgery his son was called on for an interview with Dhirubhai Ambani. Dhirubhai wanted him for a senior position in his company. The very first thing Dhirubhai Ambani asked him " How is your father". This single instance describes his capability of information gathering.We have to remember a thing that it was not an internet age.

Secret No. 2: Find an oppurtunity, whatever information gathered is to be analysed in a way to convert it into an oppurtunity. A profit making oppurtunity. According to him, " There is no invitation for making profit." You have to find it. He always searched for news, a news which can make him profit.

Secret No. 3: Jump from an orbit to the next. No matter where you are.Just work there. master that place or situation.Accumulate some energy and jump into another orbit. A higher one. Stay there some time. control that orbit. Master it and again jump to another higher level, the next orbit. Dhirubhai did it every time. He did it life long.

Secret No. 4: Complete projects on time. Thrive to do it before sheduled time. He and his sons completed all their projects on time, mostly before time. However big the projects were,completed timely. No matter how much disturbance or hardles.

secret No. 5: Think big. Think global. He thought global much before the globalisation took place. He made world class projects. World class factories, no body in India could even think about those days.

Secret No. 6: Hire the best people. Pay them well.Dhirubhai Ambani was able to employ the best people, top ranking masters of their respective fields. He never compromised on Quality and timeliness.Only those top ranking masters could make it possible. Human resource is the best resourse, according to him.

Secret No. 7:Pay share holders well. He paid his share holders the best. What he paid no body could even imagine. He realised the fact that the share holders can not be satisfied with dividents only. Which was the trend at that time. He knew the value of capital aprecition. He paid bonus, gave rights to his share holders. He went beyond the expectations of his investors. Even he went to the extent to challenge the law. Once he converted a non-convertible debentures into shares. Share holders got enormous profit, but it was against the law. He faught against that law and the government was compelled to change it.

Dhirubhai Ambani had highest number of shareholders inhis time with him. He boosted market capitalisation of BSE. He brought millions of share holders under his umbrella, many of them were first time in the stock market.

Dhirubhai Ambani followed these secret techniques of business through out his lifetime.

He was not much interested in the books or magazines about management. Rather he left it for his sub-ordinates, his managers. He had an appetite, a never ending hunger for news.

He had given some Business tips which are Business Mantras indeed. One who follow these..... at the doorstep of success.

A recent Bollywood movie "Guru" has depicted his life .

These are some secrets of a pioneer. Starting from a lower level employee of a gas filling station, he became an industrial gaint, a global conglumerate. His name was included in the list of Fortune 500. He could manage an yearly revenue of $ 78 billions in his life time. No Indian industrialist could achieve upto that time. His ambition was not ended with that. He was dreaming of World No.1, which he could not achieve because of untimely death, but it has been achieved throughthe Relience industries which he founded. Dhirubhai Ambani is world No.1 today, though after his death. The assets of Mukesh and Anil ambani ( Both sons of Dhirubhai Ambani, between whom his assets were distributed ) together crossed Bil gates, Microsoft.