Is all this buzz about CPA (Cost Per Action) Marketing for real? What about those who claim "anyone" can learn to make big bucks one web page at a time? Let's take a look.

CPA Marketing is where advertisers pay when people fill out a form online. Who gets paid? Usually whoever hosts the ad.

Let's say you own a real estate web site. You find an advertiser who is willing to pay you a dollar for every person who comes to your site and searches for real estate from a box on your home page. That's one form of CPA advertising. But some marketers are taking this one step further.

You see, the advertisers want Good Prospects. People who actively seek out advertised services are considered Good Prospects. The advertisers don't care where they come from as long as they are Good. So some smart marketers are skipping the "create a great but complicated web site" and building high converting web pages instead.

Then they drive traffic to those pages and everybody is happy. The Good Prospects save time by quickly finding the products and services they need. The advertisers are happy because they can more effectively utilize their advertising dollars - and become more competitive as they pass those savings on to customers (have you noticed the recent "car insurance" wars?). Finally, CPA Marketers are happy because they are making a bundle bringing advertisers and Good Prospects together.

Can anyone do this? Well, yes, at least almost anyone can. My 5 year-old may have a bit of trouble with opening a bank account but...

Really, this is all pretty easy to do. And there are places to help you make it even easier. Recently I had a chance to review just such a place.

It's called Loot4Leads.com and it's a member site scheduled to launch October 20th, 2009 dedicated to helping beginning and advanced CPA Marketers alike. It's founder, known as "Deez" says he can help most anyone make good money with CPA Marketing. Is he full of hot air or can he deliver?

My preview of his site lead me to believe he can do it. As a matter of fact I'm taking another look at CPA Marketing myself. This whole CPA Marketing frenzy seems crazy. I'm reminded of tales of a Gold Rush where starry-eyed would-be miners whisper of ravines where nuggets the size of your fist are just waiting for you to scoop them up.

Well, I don't think CPA Marketing is that easy but the process is rather simple:

1. Find a reasonable CPA offer - something that pays anywhere from 50 cents to $7.00 or more to complete a simple form. (The more complex the form the more it usually pays)
2. Put up a web page with the offer on it. You'll  also want to use the surrounding space to encourage visitors to sigh up. In other words - tell them why they should consider the offer.
3. Drive traffic to the page. Deez prefers "White Hat" (honest as compared to shady "Black Hat") methods to drive traffic to his pages that only cost a bit of time (and no cash) to put in action.

I like how he lays out his site and how simple he makes things. Deez is also very approachable so anyone would feel comfortable asking even "silly" questions.

Deez also shows actual examples of campaigns he's running and gives you templates so you don't really need to know html to get started.

There are some minor downsides to the site but overall I like it a lot. You can read the complete review at Loot4LeadsReviewed.com

Overall, I believe this site will help many who want to break into online marketing or even help current discouraged marketers break out of their "I've tried everything and I'm still broke" cycle.

CPA Marketing is growing so fast because it works and works well. Those who discover this now stand to make some decent money if they learn how to do it right.

Andy Havens

Please note: CPA Marketing is a business model and like any business model cannot promise anyone will make a dime - nor can I. While it's possible to make good money (Deez says he makes over $750 a day from just one CPA network and I believe him.) with this business model - it's also possible to make little or even lose money doing it. While I have yet to see this - I fully expect someone to crop up who claims to have done "everything right" and still lost money. It happens. Please. Keep your head about you. Don't quit your day job to chase rainbows. If you want to try this go slow and learn from someone who knows what they are doing. I think you'll do just fine, but no one can say for sure.