This is a starting point for implementing a marketing knowledge of the situation in a particular business sector. That is our intention to make this lifting of the difficulties encountered by the surgeon dentist. The fact on the basis of daily contacts with them, according to our career, why opt for a more descriptive rather than follow a method result of consultations. The articles are not necessarily in order of seriousness or higher incidence, although between them have a sequential logic. This article was written by AC Monografias e Pesquisas monograficas para TCC

REVENUE DECLINE

Probably this is a major part of this claim when the subject is the current situation of Dentistry. This table takes the problem given their chronic aspect and the importance that the recipe has in mind the simple debit / credit. This decline reflects a reduction in the number of patients as well as a reduction in their purchasing power. Until the seventies the Dental experience that an increase inserted between the professions most sought by adolescents in the process of decision for a career. In the eighties, perhaps the result

alternation of economic plans and well unsuccessful, dental clinics have faced moments of ups and downs, beginning of the nineties, with a strong downward curve of revenue, with few interruptions in the first phase of the plan real. The current framework, compared to the seventies is clear disadvantage and signs of any significant indicator change of direction, at least with regard to extrinsic factors.

Rising costs

On the other side of the balance, expenditure, the desperation of some, perhaps many today, the picture is sharp increase. The worst thing is that the increases are not restricted only for the costs of dental equipment. They include higher wages for participants, secretaries and DH, in addition to higher costs in percentage amounts payable to protéticos. In addition, increased rents and taxes, and this has created new item that concerns everyone. They are the main data today paid for tools and equipment without mentioning that the interest rates, currently the largest in our history.

New charges

In the old and compulsory, modern life has taken all the commitments the first missing, raising further the side of the bond. This needs such as telephone, fax, computer and the Internet, which on the one hand the advantage, on the other increase their costs. We have to consider that some of them are extremely useful (mobile), others almost essential (computers). Summing up to this, that most new techniques require not only new materials, but also new equipment, more sophisticated and expensive. These new charges, that are further balance, when the empatam revenue expenditure, making the occupation of our time simply work harder to balance their accounts.

More patients EXIGENTES

The information that characterised the era of globalization has meant that patients now know more about their problems or where they seek knowledge of everything, including dental care. Not only find out more, as cited when seeking treatment alternatives for a better service. For both, do not hesitate to go behind other budgets, not just the best price, but also other options, provided payments. In addition, the end of treatment, if something is not pleasure, speaking easily in the Code of consumer protection, making the service an additional cost on account of collateral or repetition. These factors make the Dental more competitive.

Increased competition

In 1984, when they had my first conference on marketing, recalls that it had noted that the Dental was the most promising among the professions and only face problems of saturation of the labour market when the number of colleges were more than one hundred and that this will happen only after 2000. Errei ugly! Today, about 200 are in Brazil and the market is already showing signs of saturation. More than 10,000 new trainee surgeons dentists each year to a growth of over 5% while our population grows by about 2%. In this volume, there is a qualitative growth that also contributes to greater competition: there are nearly 1,000 courses Master Degree and operating in Brazil, which is equivalent to approximate 10,000 new specialists and post-graduates every year, making some specialties already showing signs of saturation.

That fall in values

More evident in the speciality, although it is a problem also heard in general medicine, the quantity of currency units received from dental procedures, also experienced significant recession. For example, it was noted that when I started with the prosthesis, the first space mentioned in figures $ 4.000,00 and research shows that are currently developing the impact of prices between $ 500.00 and $ 700.00 for each plant, surgical phase. In orthodontics remember approximate U.S. $ 2.000,00 for the realization of equipment and hear today that some do not charge the place, merely receive monthly maintenance of the values of which also had significant reduction.

TERMS OF PAYMENT

Once launched in Dentistry, in 1972, the figures were the end of treatment. How much is paid in half and half in the early years of treatment. The exception to score exceptional, was to allow the payment at the end of treatment, but always the view. For eighty years we have developed the payments three times and today it is normal to agree budgets in four or five times. Dental plans that were fever in the mid-nineties was perhaps reinforced acenarem possibility of dental care in excess of times, although the service has been provided also in the longer term.

CONVÊNIOS and health plans

Almost non-existent in the seventies, winning fans in eighty-exist in more and more today. The service trade unions and socialized in large companies is now a reality in dentistry and there is nothing against that. But a level of analysis can not miss that many patients converted to care for the particular group of Dentistry, where often the criterion quantity exceeds the quality and most are served by less. Arrangements alternative employment and new training than children or relatives of dentist.

Prevention and education

Indiscutível which is the way of oral health and will certainly reduce the number of dental diseases, especially in certain age groups so that in some parts of the world table specialties change: in Sweden, the Mecca of procedures for prevention, odontopediatria lost place for implantodontia, signalling a change present and future. Patients more and better care of their teeth in my time that the point of my nephew, 18 years has not had a single caries. Alem aparatologia of oral hygiene is much more efficient and widespread today. In a cold analysis of this market will lead to fewer patients tomorrow.

Interruption and courses

A change completely because of the crisis, is the suspension of treatment, during the same, motivated solely by financial issues. Before fact unusual and difficult case, with yet other reasons are now so common as colds, going with a simple change in the financial thermometer of the patient, that is your pocket. The biggest disadvantage is that the recovery is increasingly difficult in the motivational aspect of the initiation of treatment. Another headache today is the emergence of a competitor silent and powerful who are refresher courses and skills (today for the improvement of) patients given that the prices of call costs, which in reality within a concept through market are more than just the cost, because in most cases do not meet the needy patients, but the potential customers of the clinic.

MAUS PAGADORES

I remember well that has worked almost fifteen years without receiving a single cheque without funds, and when a problem was always happen before receiving a phone call for participation. Later, at a time approximately ten years, cases of return of cheques began to happen more often, until it became a constant, particularly with cheques of customers for our customers. Recently, the problem has decreased, in fact exchanged for another even worse: customers simply do not pay and disappear, including some of our, I believe that because of their escape.

CRISIS

Finally, as chronically to be called a crisis, most working more recent lower prices to maintain the standard, thus increasing the number of patients and in technical language anticipating demand, thereby reducing the number of patients being treated in the future.

Sequence closing of our way of thinking, in particular remember that ten years ago, I spent ten times less to maintain my standard of living and we are unable to cut in half, up to the signs of crisis are not even bigger.

It was not our intention to create any kind of excitement, on the contrary, we want to motivate the study of the current state of Dentistry, its alternatives and planning for better days, which are and go through processes of marketing. Maybe so if we talk and we have knowledge of dental marketing. So, this is an excelent subject for a monograph writing