The value of any business comes down to the strength of the businesses data base. Two key components to concentrate upon are the size and the strength or quality of your customer base. Simply, if there exists no demand or customer then your business has little value Resolution: Capture the names and e-mails of those prospects whom visit your Web site! Think about it. They're interested enough to visit your site in the first place. Now you have to entice them to move forward after they arrive there. True conversion is getting the visitor to do what you desire them to do once they arrive at your Web site. It may be that you're not looking to close them right away or