There is mushroom growth in number of paid websites on internet. These sites are promising many things to customers. But hardly they honour their promises. They keep a wall of secrecy between them and their customers. This secrecy goes to such absurd limits that customer even do not know who are the owners of these sites and to whom they should approach in case of a problem.

Presently there is no body which can supervise the work of these sites. These sites are under no control. Some people, no doubt, are maintaining a list of scam sites, but that is only for information. Such list are growing with more and more sites are proving scam sites.

A third party certification should be introduced for these sites, under which these paid site can be certified as a trustworthy site. This certification will assure the customers that the site is reliable, noble, honest, trustworthy and is of value to the internet community.

The Institute of Quality Assurance (UK) has launched its "Global Website Quality Certification" process called W-Mark. The W-Mark certification will mean that the organization has an approved website committed to excellence and is standards compliant. The website will be rigorously audited under a number of criteria, Consistency, Appearance, Accessibility, Privacy, Navigation, and Service Commitment. Internet community should put direct and in-direct pressure on website owners to go fot W-Mark.