Certified SEO Professional Misrepresentations
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No Official Certifying Organizations Exist!
Are You A Certified SEO Professional?
If you answered in the affirmitive to this question, please face reality and refrain from misrepresenting yourself! There are no certifying organizations in the SEO industry. There are a few organizations around whom appear to be making a diligent effort to establish themselves as a certifying authority which, in my opinion,based upon the work performed by these "certified SEOs" is not in the best interest of the SEO industry (nor the consumer).
The definition of certify: To confirm formally as true, accurate, or genuine. To attest, testify, or vouch for. To assume resposibility for the quality, worth, or durability of.
With the definition of certify before us, I would ask of the unofficial certifying organizations," Are you prepared to attest, testify, and vouch for..... assume responsibility regarding the quality, worth, and durability of the work performed by each of your "certified SEOs?" I did not think so!
What we have is an unknowing community of consumers be taken advantage of, perhaps a few SEO wannabes being taken advantage of... but for the most part we have individuals whom are defrauding others for personal gain!
The definition of Certificate of Completion: A document issued to a person completing a case of study not leading to a diploma
Would you not agree that this definition accuratly describes what these unofficial organizations are issuing? We can then ascertain that the bearers of these certificates are mere beginners regarding search engine optimization. Beginners whom are not familiar with nor grasped the understanding of the methodologies utilized by legitimate SEO professionals.
Disappointed? Upset or angered? You better believe that I am! I have a very difficult time overlooking someone claiming to be certified in search engine optimization while they cannot perform the basic fundamentals of developing an effective <title> element nor author a paragraph of text without utilizing outrageous keyword density in an attempt to keyword stuff...... You are not even close to being "certified SEOs" (if there were such a distinguishing character) what you are however, are spammers and con artists!
I cannot sit back and idly observe the misrepresentations, the fraudulent service offerings that my industry has to wear the black-eye for. I comment heavily when I identify the culprits and will continue to do so in defense of my profession and the integrity of SEO science. Manipulation of the HubPage population to recognize "Certified SEOs" as an authority is hereby CHALLENGED!
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Peter Hoggan says:
13 months ago
It’s a tricky subject and one I am well aware of. We regularly host SEO Training courses in the UK and Spain and we give certification, however the certification we give is certification of attendance only.
The people that attend these courses are a cross section of marketing people, web developers, creative teams, and in-house SEOs. Most of these people have their placement funded by their employer and this is where the certification problem stems from. When paying for an employee to attend a course there is an expectation of some kind of certification.
SEO is a moving target and in itself only a small, but important, aspect of effectively marketing a business online, branding, social bookmarking, blogging, microblogging, usability and accessibility and a lot more needs to be considered. Much of this requires experience, training can shorten the learning curve dramatically but it is no substitute for hand on experience.