Communication in business

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By frsantos

notion of communication

Inter-personal transmission of ideas, feelings and attitudes. Is not limited to mere information as possible and ensure the momentum, or group, or social. Means all that concerns the intellectual and technical configuration, transparency and dissemination of news and information. It is the transmission of information through language, images, or data signals between a transmitter and a receiver.



Business Communication

The communication business is a strategic activity for the presidential boards and businesses. It includes, in business, supervision of the press advisory, planning, implementation and conduct of the actions of internal communication - which involves the internal public, or employees of the corporation, and any relationship with the external public, within corporations. The activities of business communications also include the care of corporate image, or with the mark of the company (as with the brands of products) and thus takes care of business image. The professionals in this area are always concerned about the relationship of the company as a whole with the company and its partners. They look at this relationship not so multifaceted, that is, only as customers, suppliers, partners, but primarily as opinion formers and members of a society and that can help or not in preserving the image of the company. Working in the area of business communications especially journalists, public relations and advertising, but in Brazil, the posts of senior management and board have been filled by professionals from other areas.

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