Compounding Wealth by Capitalizing on Boomer Gender Differences
55Female Brain
Male Brain
Is there really a difference in the way Men and Women handle money and their finances?
I want to begin by identifying the differences between the male and female brain and then capitalizing on them to build wealth thru better family communication. This is so critical because as a financial advisor I've seen a host of couples come to my office with disparate incomes, disparate spending habits, disparate risk tolerances, disparate inherited wealth and disparate everything, but I've never been in a situation where these differences can't be forged, and any kinds of strife be conquered in terms of building greater wealth. I've often found that working with men and women, it's a terrific 1+1 makes 3 opportunity in that men's brains are hard wired in a very different way than are women's.
We'll talk about some behavior patterns and importance of good communication and goal setting so we can get down to very, very interesting and life fulfilling conversations that can enhance our wealth untold amounts. So we first need to understand the differences in the male brain and the female brain.
The brain is divided into two hemispheres the left and the right. Women's brains tend to be more densely packed with neurons. Women use more parts of their brains to accomplish tasks. Men do their thinking in more focused parts of the brains no matter what the subjects, solving math problems, reading a book or feeling anger or sadness. Men are more left brain dominant.
Women have more connection between the two hemispheres, the left side talks and listens to the right. It is the main bridge between the left and the right hemispheres.
The Corpus Callosum is a bundle of nerve cells which is the main bridge between the left and right brain hemispheres, and it is the key to intellectual development.
It happens that the women's Corpus Callosum is 23% larger than men's. However, a big corpus callosum does not make one smarter. Since men's corpus callosum takes up less volume than women's, the two hemispheres communicate less in a male than in a female.
Women are so much better at multi-tasking than men. Does that mean that women are of the better species? No it doesn't. It just means that men tend to focus in on one hemisphere of the brain, in one area. They don't go back and forth like women do. The neurons go back and forth in a woman's brain, so she is able to do many things at one time, unlike the man who needs to think on one thing, focus on one thing, and then alternately move onto the next thing.
Women's language abilities tend to be greater due to the fact that the left analytical part is enriched by the emotional right part which goes back to my assertion that they can multitask....they can think and do, think and do because the neurons go back and forth over the corpus callosum.
What does that all mean? It means that it affects communication patterns - the man focuses on one subject, goes right to the problem solving, and goes right to the bottom line, whereas women want the details-c'mon...give me all the inside information. Women are not happy or satisfied with just here's the issue, fix the problem. The right part of the brain is responsible for emotions where women tend to have more neurons, more activity. The left brain is more responsible for verbal abilities.
Just because women are better at speaking their thoughts and feelings, it doesn't mean that men don't have that capacity. They do, just that .they're not as connected to the emotional aspect, which is more right brain. Men need to work at that aspect of development, and can often benefit by seeking out a qualified and licensed psychotherapists for valuable tools, because without professional help, it's often a very steep and daunting learning curve.
Typically women use 20,000 words a day, while men use only 7,000 words a day, so clearly different types of communication are evident in heterosexual relationships--they are not the same certainly but it's all communication. We need to understand when men say something, what they mean, and when women say something, what they mean. There's a lot of validity in each approach, but they are different.
I can't stress strongly enough the importance then, of seeking out a
professional in communication, to help couples through this very
important difference. No amount of quality financial planning or asset
management can happen without good communication. I often encounter
couples not really understanding what the other really means because
their ways of explaining themselves are different.
As a
financial planner, I have to understand both how the man thinks and how
the woman thinks in order to respond to both of them effectively.
There's a cerebral division of labor of sorts, for example. Men tend to
do all cognitive processing in one region of the frontal lobe, while
women's processing tends to be that the brain fires all over, in other
words that the neurons go back and forth allowing for more
communication between the left and the right side.
We women
haven't received a lot of favorable money messages in our families or
from our socialization over the years. I'm really hoping we can foster
better communication by understanding these gender differences. It
makes perfect sense to bring the whole discussion back to how the brain
was created.
One of the ways this affects women is that they
take longer to make a decision, trying to unite many goals. The woman
does need time, and a man is often impatient with her need for detail
but his impatience is ultimately not helpful.
So that's why a
woman will keep talking about circumstantial evidence and the man will
just cut to the chase, steering more towards the facts, and the bottom
line. The woman will steer more towards integrating the feelings with
the facts, come up with something that will make sense to her. The
facts are enough for many men; they don't need the "superfluous"
details.
Women are context thinkers, whereas Men are content
thinkers. Men hone in on one aspect and seek to solve the problem women
involve many aspects of the problem.
As a financial planner and
wealth manager, I certainly do engage both parties in the conversation
cause it's really important to have that input for a financial plan to
work. In order for a couple to retire successfully, I need to hear and
tease out the goals of both the male and the female. They'll
communicate them differently, that's my job to hear that, but it's each
of the males and females' job to speak very openly about what it is
that they are looking to achieve.
On average, as I ask Baby
Boomers where they want to be during retirement; i.e., what are their
hopes and fears for the future, the preponderance of them plan to
create a whole new life stage. They want to live younger longer, aspire
to a whole new work-leisure balance and yet they feel very financially
inept to do that. They're nervous that their finances aren't yet
positioned so that that can really happen. If fear is present in a
couple's relationship and they don't talk about it, we've got a sure
fire recipe for disaster. Unless women are encouraged to speak very
clearly about their wants, there will likely be a lot of friction in
the marriage, which is exactly what I'm trying to circumvent,
especially around money matters.
My therapist friends have
taught me then to encourage the woman to speak from her feelings... to
start with the I word, I feel worried about this, and encourage the man
then to listen, asking him if he's heard her concern, and then it goes
back and forth, with what he's wanting her to understand, so it's
training, and it's positive, and productive.
I like the
confluence between the different ways males and females process then
because it's often very valuable for a woman in a trusting relationship
clearly to see the man's point of view, cause he might just cut right
through some of the fluff to get to the focus point of the problem, so
they can get to the next challenge. That can be very valuable, so long
as there's adequate interplay between entertaining all the fears first,
because you simply don't march through life, making decision after
decision without having some miss-steps and needing to regroup. That's
where BOTH parties can come together, analyze what was done, and why,
and then pool both their opinions in formulating the corrective step.
And
that's often what happens with investments, is that someone makes an
investment that turns sour, or they deem it to turn sour, and then they
blame the other or blame themselves, and get into a lot of guilt that
really should be taken in stride, because one investment mistake is
probably not going to derail the entire investment train.
What
I've found though is that men will focus on what they deem
important...return/price, etc., and women also expect to know that, but
they also do want the extra communication to understand how everything
fits together, again, indicative of some typical gender differences. Of
course, we're speaking about stereotypical differences when we're
speaking about gender differences. There are certainly exceptions, and
we've both met them, but a man will generally want to be in control of
a situation and a woman will want to be understood. And that carries
over into the couple's communication styles.
The man will be
fairly competitive in a situation and want their investments to win
short term, and the woman will be actually supportive, wanting to draw
the whole thing together, looking at the over arching plan and how
their investment fit together. That may be a cause of her dismay,
because she may look at the compilation of financial investments and be
very confused about how it all fits together and in fact, they may not
fit together and she's right to question that. So with a proper respect
for these differences, both of them can come to the table, and draw up
a plan of attack and shore up what needs to be spun out of the
portfolio and what can be retained.
And that is really critical
to understand because there is what I think as a fine art of talking
about money in particular. So, if we've established that there are
different conversational styles that stem from differences in how men
and women are hard wired, when you introduce a topic like money--a
subject that has massive import for the couple--I think that you load
on an additional set of expectations and potential miscommunication.
So
the reward for coordinating our investing with our values is a whole
lot of freedom and a whole lot of choices, both now as we are planning
our retirements and then as we are starting to live them.
What I
am always wanting to ascertain is does a couple's spending support
their values and dreams. What are the couple's goals about their next
lifestyle and how it will compare to their current lifestyle? How is
their savings and investment plan set up to achieve that? It is
obviously really important for conversation styles to be recognized as
very different and for there to be interplay between those two styles.
Because as many people have admitted, there has not been a lot of
teaching in the family (and specifically our previous generation) about
money and investments.
Often money has been a hush hush topic,
often we don't talk about money--that is a dirty subject or something
that never should be discussed. It is never something that the children
should know about and so forth. So I just want to go over some money
messages that tend to retard women's growth and their exploration into
the area of investing, in addition to society's socialization:
• money buys you friends,
• the fool and his money are soon parted,
• money doesn't make you a better person,
• we were poor but honest,
• we don't talk about how much money we earn it's rude,
• work hard for everything you have,
• you have to do work that is difficult and stay where you are for security,
• it is not yours unless you earn it yourself,
• Who did she sleep with to get where she is?
Wow!
What negativity! The closed down, piggy bank mentality, the watch every
nickel many women have been reared with is so limiting. A lot also
depends on the messages that get conveyed by our parents. Most often
men will handle money in a way that has been modeled after their
fathers and women after their mothers. Statistically it does follow
gender lines. When asked men and women suggest that there have been
people in their family that they look up to regarding money but it
hasn't been an open conversation, per se.
Unfortunately I think
that a lot of financial decisions occur without their having been a
conversation preceding them, which would be a more typical male
approach. A male hears a tip he takes a risk, he invests some money, he
comes home, he may or may not even suggest that he has done that with
his wife or partner.
The women on the other hand will maybe
search out some investment options and start to gather her circle of
evidence around her to determine if the investment is going to be
profitable or not. Will that financial product fit and serve as a
solution to their investment or financial problems?
If you don't
have that conversation to support why you are taking financial risk and
why you are (or are not)making investments, there is a huge chance that
misunderstanding will fester and will come out in probably very
difficult ways to solve, if each partner is in fact left to their own
devices.
While not as prevalent with today's feminist women in
their 40s and 30s and 20s, older women were socialized to expect the
men to take care of them. Wait for your Prince Charming, it is not your
world it is his, defer to him, etc.
This certainly did impose a
ton of pressure on men, who may not have prepared to make singular
money decisions that would impact the lifetime well being of 2 people!
I empathize with men who confide in me that they're no more prepared to
deal with the money than their wives, but she is expecting them to do
it, they don't have time to seek out the best advice and they are doing
the best that they can.
It makes me empathic with both genders.
I definitely want the woman to be involved and to speak her mind about
her own ignorance as well as own their pockets of knowledge and I want
the man to say the same thing. Then they can make mutual decisions
rather than having the traditional man continue to run the money, on
really "a wing and a prayer". It's FAR too late in the day for that.
Our investments must solve the boomer conundrums--longer life,
(especially for women), women probably having assumed care giving
(which may have reduced their earnings or savings) and the need to have
the money last as long as they do.
SO I just want to itemize a
few potential instances or situations (or stereotypes) that may in fact
hit a little close to home in terms of how many men may perceive their
handling of their investments as compared to how their female partners
might feel. This is NOT unique, of course to heterosexual couples, as
any partnership may fit into these slots. Now, don't get your back up
about these statements. If they don't apply to you, thank God and move
on!
MEN might bristle at some women wanting to have a say in
what money gets contributed where indicating that they earn the money
if in fact they do and often time they do out earn their spouses.
WOMEN might feel that they don't have a right to speak, often deferring
to their spouses. Women might not feel important enough to fight for
their expenditures; in fact they might hide their purchases for fear of
reprisal because they don't feel that they have any power.
Studies
show that the highest earning partner dictates what expenses are fixed
and what expenses are tertiary. I think that may end up being a cause
for people to seek out tools to enhance or repair their communication,
perhaps through working with a psycho therapist.
There always
seems to be a little tussle among couples about saving and spending.
Invariably one is always more of a spender and one is always more of a
saver.
MEN might feel that their buddy or their golfing partner or their college roommate is best qualified to invest their money.
WOMEN may want to have a say and a choice of selecting a financial
advisor, one whom will listen to them and answer their questions.
MEN may presume because they have always been the ones to do so that
they should be the ones to make the unilateral decisions, after all,
it's just simpler that way.
WOMEN may presume that they can't
break into the decision making process because they don't have the same
knowledge base that they perceive their husbands to have.
MEN
may be too embarrassed to admit that they don't have the knowledge to
make the decisions either and yet they go ahead and assume the role
since they think that they should.
WOMEN may blindly delegate the financial decisions in the house because that is how their parents did it.
MEN may not be following a particular plan of action for their finances
out of fear that they can't do it right, or that they will never be
able to retire so why even look at it. This could also partially
explain why some men don't ask for directions because of divulging the
fear of not knowing something.
WOMEN may wonder what plan is in place but be too timid to ask.
MEN might abandon the plan of buy and hold, and quickly sell if the
market drops precipitously, thinking their quick exit will protect the
family. Conversely if they hear a tip they may buy hoping they can feel
like a hero if it earns a lot of money-preferably quick money.
WOMEN might want to stick to the plan, the original plan, having more patience.
MEN may want to trade stocks more often feeling that to take some action is actually responsible.
WOMEN may be fine to monitor the plan without making trades if all is well.
This
points us to an interesting statistic from a Barbara ODean study out of
the University of California in 1999 that showed because men trade more
than women; women actually make better investors than men.
Men
actually traded 77% of their portfolio each and every year versus women
trading 53% of their portfolio annually. Single men traded 67% more
than single women. All that excess trading resulted in men's returns
coming in .94% less than that of women, (almost a full percent less
than women) and the single men's returns are almost 1.5--actually 1.44%
less than single women's.
This kind of precipitous action that
the male brain prompts men to take is quite expensive, especially when
you consider compounding, whereas women will be much more intent on
finding some substantive evidence as to why they should make those
investments and they will generally hang on to their investments longer
so as a rule. If we can harness the power of the male and female brains
so that 1 + 1 =3, we'll make FAR more money, and live happier,
healthier lives. What's the alternative, you ask?
Premature
death notwithstanding, 51% of American marriages end in divorce and
according to the Journal of Sociology's Marriage and Divorces Impact on
Wealth Study, both parties suffer a net worth drop of 77% on average.
67%
of 2nd marriages end in divorce, the statistic is higher because it is
about blended families it's about mixing money, it's about children of
two different marriages, it's about loyalty and commitment. Often
blended families do not work; they need a lot of help in getting over
these hurdles.
Disagreements about money are really a very very
big part of what is usually at the core of couples' problems. However,
as any psychotherapist knows, money is just the holding point because
it is usually about communication and money then becomes the vehicle
with which they disagree. It doesn't mean that they don't have money
issues but if they have good communication about the myriad of other
issues and an effective way to talk to each other, then it will follow
that their money issues will be able to be negotiated and mitigated.
Let's
be about empowerment then. Let's understand and work with gender
differences as boomers. Let's be as creative in solving these
conundrums as we are about all other aspects of our lives-we who are
living longer, and living younger. Let's keep love in our lives, and
that will pay huge dividends in our compounding wealth!
You'll
find these and more statistics, patterns and recommendations in my
upcoming book, so stay tuned for its release on my website.
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Comments
Thanks Shalini and thanks for becoming a fan! I am truly honored!
So true that women do think more in context of the "whole picture" and the "long haul" than men do. And very constructive to put the 2 ways of thinking together for a positive outcome.
I wish you would give some references since I would have to disagree with quite a few of your claims. Most of your claims have been shown to be wrong or at least very doubtful (like the CC size difference, women being better multi taskers, wome being better at languages, women speaking more etc...).











Shalini Kagal says:
11 months ago
One is so used to making the differences between the genders fodder for amusement - this is so positive - working on the differences and trying to bring them together to make it more productive is what we should be doing. Great hub - look forward to coming back to read more - and visit your website. Thums up!