The concept of convergent media presents some unique opportunities for both individuals and organizations. Convergent media benefits individuals by making it fun and easy to share a variety of media with friends and family. Convergent media benefits organizations by easily facilitating a richer experience for their users.

You may well be wondering what convergent media is since the concept is new and its implementation fairly limited - as of yet. The convergent media concept is that of creating a web space where multiple types of digital content can be showcased simultaneously and in a social media context.

The convergent media concept is that of creating a web space where multiple types of digital content can be showcased simultaneously and in a social media context.

This may seem like an obvious concept but it is actually quite new in the social media space. Most social sharing sites are designed around a single media type - text, photos, audio, video, etc. For instance, blogs are oriented toward text (though other media can now be integrated into a post), sites like Picasa and Flickr allow photo sharing, StumbleUpon and Delicious allow web bookmark sharing, and YouTube allows video sharing.

Imagine the power and convenience of a social media site that was designed to accommodate all of these media types in one web space! At least one site finally offers all of this (and more) in a single, user friendly, web space - YUDU.com. YUDU offers users an easy-to-use web space designed around the concept of convergent media. Text, audio, video, and web bookmarks all have a place at YUDU.

The concept of convergent media will redefine the social web in the near future. Just as blogs redefined personal publishing a few years ago, the concept of convergent media will likely redefine the social web. Early adopters of blogging were richly rewarded with unprecedented audiences while late adopters struggle to attract the attention of an audience. Early adopters of convergent media are also likely to be rewarded for their adoption of this innovative technology.