Constant Contact vs Vertical Response
68Constant Contact vs Vertical Response
Both Constant Contact and Vertical Response are online email marketing companies. Email marketing companies play an important role in gauging the pulse and swings of the market, thus helping business enterprises save a lot on time and money.
Constant Contact was voted as the most popular email marketing tool by small businesses, in a recent independent survey from Web Marketing Today® that was used by more than 100,000 small businesses in arriving at suitable marketing solutions. Constant Contact provides all the latest information and features for automating email marketing best practices and compliance with spam regulations.
Vertical Response, headquartered in San Francisco, flaunts its easy to use product that is superior in quality and has impeccable customer support. Vertical Response offers effective online tools to run your email and direct mail campaigns in no time. Their crammed customer list features many famous names such as Law.com, Splendora, and Maverick's Surf Ventures among many others!
The well organized home page of Constant Contact navigates you through its many services with ease. Its links Why email marketing, for your business and for customers takes you to the requisite sections. Constant contact promises an easy, effective, and affordable way to deliver targeted, high-impact email messages to their customers.
The home page of Vertical Response in cool blue shades is simple yet aesthetic that provides all the information sought by the users. All the intricate process involved in email marketing and their advantages are spread out in a simple and comprehensive manner. From email creation to email pricing it provides all the relevant data in simple and straight terms without any peppy sales talks or gimmicks. The Direct mail postcard is another feature of this site that is increasingly being lapped up by entrepreneurs for new product launches and promotions that takes the hassle out of the entire postcard creation process! Mailing List Management is yet another powerful online tool that could be put to use to harness sales leads. Your data base is managed professionally by uploading the data from different text formats. Only data files with complete information are retained and duplications are also weeded out so that so you never email someone twice in the same campaign!
Constant Contact offers a free 60 day trial for their products with no obligatory tags attached, and the search option enables you to select the type of your business so that customised products can be offered. The Email Marketing Hints & Tips® is another useful segment that will provide the users valuable insights into the art of creating email campaigns and to be the best email marketer you can be.
Though the services offered by these two players are very closely related, the web page layout makes Vertical Response, a notch better! The services are all listed out in a neat and organized manner that you will never lose out vital pieces of information; whereas constant contact lags in the richness of content and strong presentation of data. Various case studies and the live classes and webinars presented by tenured Vertical Response University professors, keep it apart from its competitor by a clear and definite margin.
Usha Hari
Hi-Tech Editorial Division
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I've been using Boomerang Email Marketing for about 6 months and think they are great. I checked out these other solutions, but really liked the look of their interface better and the personal attention I got from them. The also offer a few features I didn't see in the other solutions.
Their pricing is based upon monthly plans, but you can always purchsase additional "credits" if you go over by a few emails, or upgrade (and even downgrade) your plan based upon your mailings for the month. They also make it easy to stop - you just "suspend" your account. But your data will all be stored in case you want to pick things up later.
I've been using Constant Contact for a couple of years plus another company called www.ymlp.com and don't have anything good to say about the interface with Constant Contact. The search feature is limited to only email address and last name. You can not search on any other important fields. And to create an html newsletter is painfully long. With YMLP it's insanely easy and half the price. They also give the option to remove all their advertising at the bottom of the email. But, I'm beginning to suspect that since YMLP is based in Europe, it may be causing many of my recipients to not receive the email. So, I'm currently searching for someone similar to YMLP that is based in US. I'll give Boomerang a try and Emailbrain.
Thanks, currently I am using GetResponse but their support is really not up to "my" standards. I have not used any other provider, but for another non-profit, I am currently considering iContent or Constant Contact because they both offer non-profit discounts. I also need to import emails from another opt-in list and do not want those who already opted in to have to opt-in again.
Monica says:
2 years ago
hi, I used both. Both are good technically and the emails arrive. Their billing methods are diffent, in Constant Contact you pay monthly for a maximum number of registers in your list, unlimited emails. In VerticalResponse you pay for every email you send. So the cost of each one could be very different depending on the use you give them. At first I preferred Constant Contact so I didn't have to pay for every email I sent. But then I realize I wasn't using it as much as I wanted, so I switched to Vertical Response which is great. I am very very happy using Vertical Response. And the only bad thing I have to say about Constant Contact is that it was imposible for me to cancel de monthly charge. I sent emails and letters according to their procedure, but no response. The interfase does not have an easy way to cancel (you have to send this letters). The solution only came when my credit card expired.