Having a strategy for content development and management is one of the fundamental processes you can have in place in building your MLM business. Without one you are sure to waste a lot of time and, potentially, money.

Content consists of information that you share for the purpose of promoting your network marketing business in some way, shape or form. It can be in written form, image form, audio form or in video form.

Regardless of which form or forms you use, there are 6 steps for content development to promote your MLM business. They are as follows…

1. Content Research

2. Content Strategizing

3. Content Creation

4. Content Planning

5. Content Release

6. Content Distribution

The first phase of your content development strategy is the research, strategizing and creation of the content that you will use to promote your business. In this phase you prepare the content for your network marketing business.

Step one is content research.

Research to see what type of content is needed in the marketplace. You can do this by looking at what others are doing in the network marketing industry. Of course, you want to be very careful to avoid content duplication. You can also use keyword research tools and question and answer sites like Yahoo Answers to see what people are looking for.

Step two is content strategizing.

Decide what type of content you are going to create. Are you going to create audio, video, or written content? Are you going to produce it in the form of a report? A DVD? What is the topic going to be about?

Step three is content creation.

You can either create the content yourself or you can hire a freelance writer to create the content for you.

How to Plan, Release & Distribute Content for Lead Generation Purposes

Once you are finished with your research, strategizing and creation, the next step to your content development is to plan, release and distribute the content you are going to create for your business.

Step four is content planning.

Plan for when and how you are going to use this content. Will you release it daily? Once a week? Once a month? It’s more effective to plan your content out in advance than to try to create it when you need it.

Step five is content release.

Release your content out into the marketplace: to your website or you may release it to a content sharing website.

Step six is content distribution.

Figure out other ways to expose people to your content, perhaps by going to some of the better social networking sites. For example, if you use twitter, you can program twitter so that it sends out a tweet to all of your followers when you post content to your blog.

By following these 6 steps you have everything you need to develop the necessary content to promote your MLM business efficiently and effectively.

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