Adding unique content to any website is one of the most important components you can have to attract new business, visitors and search engines to your website. With Financial and Insurance websites, providing access to the most up to date news and information will be a great way to attract new clients and business to your website.

Here a small number of things you could add to your website to beef it up. The more uniquee content you have the more likely it is that the major search engines will come and visit. Think of it this way, the more unique pages you have, the more salesmen you have out there attracting new clients and new opportunities to your business.

Article Archive

Press Release Articles

Tip Sheets and Downloadable Guides

Product Pages

Latest News both about your Company and about your Industry

Examples and Testimonials - Written, Video or Audio

Product legislation Information by product

A Blog - Client, Company or Industry Focused

You can use other peoples hard work to attract new clients to your website. By providing (aggregating) multiple sources of news and product information could allow you to create a one stop shop for your clients. Educating your visitors in this way is a great way to turn them into clients.

Here are some free resources to turning RSS feeds into onsite content for your website. RSS is very flexible and can allow you to create some interesting service additions to your website. You can even use a freelancer to build you a unique script to allow you to use RSS feeds in more creative ways. As RSS is usually updated in real time. Once you have build them into your website, they will automatically up date your pages when a new story is published. A great technique to having a fresh website.

There are options out there to have content written for your website. There are a huge number of content writers and freelance sites that can churn out lots of content at low cost for your site. If you do decide to use this route, be advised of the following tips:

1. Make sure you are clear with the writer that you will own copyright of any articles written and they are not to be resold.

2. Articles will have to be totally original and unique.

3. Articles will have to factually correct and even complianced checked before publication or payment released.

Having done this for the last 5 years, we have heard some real horror stories.

We provide a service for Insurance and Finance Content which is used by some of the biggest names in the Insurance Industry. The content we provide is unique, factually correct, original and copyrighted to the commissioning company. If you are interested in our service please feel free to get in touch or email me at jason@speediepr.co.uk