Continuity Blueprint by Ryan Deiss For Network Marketers

Ryan Deiss is an internet guru who has been pretty much under the radar while he has been making his millions with his internet marketing. The internet marketing world's latest buzz is that he has recently come out with his Continuity Blueprint program. All the heavy hitters in the internet marketing world have been promoting Continuity Blueprint heavily. But what's in it for the internet network marketer?

The concept of the Continuity Blueprint is quite simple. To prove how simple it is and because he was challenged to by Matt Bacak, Ryan Deiss wrote it out on the back of a napkin. He now calls that napkin his "million dollar napkin".

At the top of the diagram there is your Marketing Funnel. That's where you drive all your leads, through pay per click, banner ads, affiliate promotions, attraction marketing, social marketing, etc.

Below the marketing funnel is your SLO (self liquidating offer). This would be your small ticket item or front end offer. This can be a one step or a two step offer. The one step offer sells a product right away. The two-step off starts off with a free offer which also puts the customer into your opt-in list. The second step is the paid for product. The paid for product is usually in the form of a digital ebook with valuable information. Depending upon the market, the price of the SLO would be somewhere between $7 and $47. For those that take you up on your SLO you offer to put them into your Continuity which is your membership site which you charge a monthly fee. The whole point of the SLO is to cover your marketing costs and either get them onto your Continuity or to get them on your email follow up marketing list.

Below your SLO is your Small Ticket Upsell. This is a more expensive product than your SLO usually about twice the price. The whole point of your Small Ticket Upsell is that it teaches your customer to buy from you. The conversion rate would be about 30% of your SLO. At this point, you may still may only recover your marketing costs but that'sOK. The customer that buys your Small Ticket Upsell is a hyper responder and you would offer them your Big Ticket Offer.

Your Big Ticket Offer is your deluxe offer and it would be a more expensive product like a comprehensive training program in digital format or maybe even a live seminar or mentoring program. Of the customers that purchased your Small Ticket Upsell, 10-15% of them would buy your Big Ticket Offer. You will make money on your Big Ticket Offer. Use this profit to fund additional marketing to get more people into your Marketing Funnel.

All during this process, you are offering to put people into your Continuity which provides you with a monthly ongoing residual income. The Continuity is the money maker of the program and this is the goal for where you want your customers to end up.

During each step of the process you are going to get people who do not respond to your offers. These people will be put into your email follow up program. These people will also be invited to your webinars which provide teaching and promote your Big Ticket Offer and your Continuity. Those that don't respond to your email and webinar follow ups will be transferred to an outbound call center. Some people just don't respond to email and webinars but may respond to a phone call. And your outbound call center can be risk free as you only pay for those that convert.

Affiliate offers can also be incorporated into the Continuity Blueprint. Ryan recommends that you only incorporate reciprocal affiliate products. The way that works is you recommend Affiliate1's products only if he recommends your products. That way you retain control of your customers/prospects and you don't lose them to the affiliates. Ryan also mentions that you can leave affiliates out of the system as you can make so much money on your own program that you don't need to waste your efforts on affiliates.

So what does this all mean to you, the internet network marketer? For those that are buying into the "You, Inc." concept where you are promoting yourself and your own brand, this can be the structure of your entire business, not just your network marketing business. This may be something that you may want to work on in the future as your long term plan or you can also develop this side-by-side with your internet network marketing business as a complementary business. Mike Dillard of Magnetic Sponsoring fame says "This may or may not be right for you. In fact, if you're looking to just build a networking business, this isn't for you at all".

And for those of you who are not quite ready yet to build out this Continuity Blueprint concept for your internet business I have great news for you. If you are tapping into Mike Klingler's Renegade University and Renegade Professional, Ann Sieg's The Renegade Network Marketer, and Mike Dillard's Magnetic Sponsoring, these are already tapping into the Continuity Blueprint concept. Mike Dillard recently said, "I know this first hand because we've adopted the exact same model for Magnetic Sponsoring after spending so much time with Ryan, and I'm kinda pissed because he's going to reveal it to the rest of the world today. Magnetic Sponsoring uses the "continuity blue print" business model as well and you'll recognize it the moment you see it."

Ann Sieg has the 7 Great Lies of Network Marketing and The Renegade Network Marketer as the SLO. The Big Ticket Item would be your main network marketing business. Your network marketing business could be your Continuity as well as it provides the ongoing residual income. Mike Dillard uses his free Magnetic Sponsoring videos and the Magnetic Sponsoring course as his SLO and other courses or your network marketing business as the big ticket item. Again, your network marketing business would be the Continuity. Mike Klingler uses Ann Sieg's or Mike Dillard's SLO as the SLO as well as the free Renegade University. His Big Ticket Item is your network marketing business. His Continuity is the Renegade Professional membership site and your network marketing business.

The heavy lifting regarding the Continuity Blueprint and setting up the structure is already done for you if you plug into any or all of Ann Sieg's The Renegade Network Marketer, Mike Dillard's Magnetic Sponsoring, or Mike Klingler's Renegade University. This frees you up to concentrate on getting leads into your marketing funnel with attraction marketing and pay per click advertising.

I hope you find this explanation of the Continuity Blueprint and how to apply it to your internet network marketing business useful.

C Doug Mah is an internet network marketing coach whose goal is to teach independent business owners how to use attraction marketing and Web 2.0+ technologies to grow their businesses profitably. Going beyond the old school techniques that are still being taught by some network marketing and MLM organizations, these techniques drive pre-qualified prospects to your business, allowing you to spend more time in business building and training instead of prospecting and recruiting.

If you are interested in learning more about internet network marketing please join me, C Doug Mah at Renegade University. It's free to sign up.