The header looks great right? It can give your website a professional look, and it can even attract attention to your viewers and prospects. But watch out, it can also distract your viewers and grabs the attention away from your content.

The header should be appropriately placed at your website or landing page. But then, it is best used only for blogs and websites. Some landing pages do not have header simply because the purpose of your sales page is to focus the attention on the content, and finally your product. Hence, you should assess if such header is necessary or not. However, use of headers can also be great as it contains graphics that depicts the content of your site.

Most headers are usually in the form of banners with beautifully designed graphics related to the content. Its main purpose is to grab attention and convey messages to your viewers on what you are going to talk about in your page through its pictures and graphics.

There is a saying that goes: “A picture paints a thousand words.”

Having a professionally designed header can improve the conversion rate of your sales copy. Headers contain great graphics that can speak more messages than your words. Just take a look at the graphics on the cover design of this ebook as shown below:

I hope the example shown above clearly states the importance of having a great graphics for your header appropriate for your theme.

Another important part of your header is the headline which contains your keywords. Your one-sentence headline should tell all about your product or services. It should also have the crucial keywords for your business. This is very significant in getting the attention of your viewers and prospects.

Your main headline, which is a part of your header, plays a very crucial part of attracting visitors to your sales copy. Hence, proper attention should be given in order to create compelling headlines that create curiosity and attention to your prospects and persuade them to read further to the main body of your landing page.

1. Header should have powerful headline.

This is one of the most important parts of your header. Your headline speaks a lot about your presentation. It is responsible in grabbing the attention of viewers and prospects; hence, it should be powerful enough to create curiosity and persuade viewers to read on.

2. The header should contain the right keywords.

Your header should contain the right keywords for your business. Most often, it only takes seconds for people to browse mutiple pages on the internet; if your header contains just the right keyword for what they are searching for, then your header has successfully grab the attention of your prospects.

3. Header should appropriately blend with your theme.

For example, if your background is green, having a red-colored header doesn’t seem to fit well. Hence, you should make some tests on the color combination of your header and your theme color. Moreover, if your theme is all about animals; then it would be ideal to have a header that relates to animals.

4. Header should be credible

Make sure that what your header claims should be reinforced by the content of your sales copy. It should be aligned with what the main body of your landing page is talking about. This is very important in order to make your viewers stay longer with your sales page; otherwise, they might stop reading further.

5. Your header should be professionally designed.

Poorly designed headers create a wrong impression that the contents of your sales page are also of poor quality and not informative enough. Cheap-looking headers also tend to associate with your product as cheap and low quality. Hence, it is highly recommended to devote some good efforts in creating a professionally designed header.

6. Header graphics and pictures should talk a lot about your product.

As mentioned earlier, your pictures should tell more about your products without reading your sales page yet. Just be careful not to place too much graphics as it may tend to pull your readers’ attention away from the headline and contents.

7. Use appropriate size for your header.

Depending on your sales copy, your header should have the right size, right width and right length, that suit well to your landing page. Contents contained within your header also play an important part in determining the right size for your header.

8. Header should be simple yet powerful.

Make your header as simple as possible; yet powerful enough to grab the attention of viewers.

Header with too much stuff inside can create confusion and other negative effects. Just make it simple by placing just the necessary things that needs to be included without over emphasizing your point.

The following outlines the factors that should be considered when creating headlines for your headers:

a.  Keep it Simple. Short and simple yet powerful headlines are effective in getting attention.

b.  Keywords. Your main headline should contain all the necessary keywords for your business

c.   Font, Size and Color. Your headline should have the right font, size and color well suited for your header; and it should also blend well with your background and graphics.

d.  Make your headlines relevant. Be sure that your headline genuinely speaks about your product; and your main body should reinforce your headline in order to build and maintain credibility.

e.  Unique. Nobody likes copycat; but original and unique contents can make a big difference in attracting people to read your page.

DO’s:

1.  Create a professionally looking header

2.  Place graphics in your header that relates to your sales page

3.  Ensure your header theme is aligned with your site theme

4.  Include the right keywords in your headers

5.  Include powerful short headlines in your headers

6.  Use appropriate font, size and color for your headers

7.  Header should be credible

8.  Make your header simple but powerful

DON’Ts:

1.  Don’t make cheap-looking headers

2.  Don’t place too much graphics in your headers

3.  Don’t place irrelevant pictures in your headers

4.  Don’t place very long sentences in your headers

5.  Don’t place irrelevant headlines in your headers

6.  Don’t place irrelevant items in your headers

7.  Don’t make all letters in your headers bold; as if you are shouting

8.  Don’t make false claims in your headers