There are cover letters––and there are cover letters. Some are cookie-cutter predictable. And some offer a tasty surprise—like a cherry under chocolate frosting. Which ones would you like to receive if you were a hiring manager?

You know the answer. You'd like the ones with a surprise—letters that show the job seeker has stepped out of his or her comfort zone and is willing to offer something special.

If you'd like to write such a cover letter, here's the most important thing to do:

Express yourself in a clear and friendly manner, using language that will engage the hiring manager, wording that draws a reader in and compels him or her to read all the way through to the end.

In other words, write as though you were sitting together over a cup of coffee or tea.

1. Greet the hiring manager by name if possible (not Dear Sir or Madam).

2. Create a headline that will grab his or her attention, such as:

Sales Executive Ready to Expand Territory

3. Write one or two sentences about your experience. He can read more in your resume.

4. ASK to meet for an interview and offer a selection of dates and times. Be proactive.

5. Provide your contact information clearly—especially your cell phone number.

6. Thank the employer for reading your cover letter.

7. Sign your name and then add a P.S. in a friendly tone. "I'm really looking forward to meeting with you in person."

A well-written cover letter that sets you apart from other job seekers is one that shows you're not afraid to step out of your comfort zone and show the real you!