#3 - Create Multiple Hubs Around a Topic

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So you've created some great, useful, interesting, unique Hubs (step 1), and you've done your best to promote them to others (step 2) ... what's next? The final piece in the traffic puzzle is to create a number of Hubs around a single topic. Think of this as a numbers game--the more Hubs you have out there on a certain topic, the more possible entry points into your entire pool of Hubs.

Search engines like multiple, clustered articles on a certain topic, too. It's an example of the whole being greater than the sum of its parts--a multiplier effect.

An example

Let's take a look at an example. Let's say you wanted to write all about 10 different fruits. Should you make one big fruit Hub (Case 1) or 10 different Hubs (1 about each fruit)?


Case 2

  • orange, a fruit
  • lemon, a fruit
  • apple, a fruit
  • strawberry, a fruit
  • watermelon, a fruit
  • avocado, a fruit
  • banana, a fruit
  • pear, a fruit
  • cherry, a fruit
  • grapes, a fruit

Case 1

  • fruit (including apples, bananas, and others)

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Reason 1: Search Engine Friendliness

The Case 1 "megaHub" will only really attract visitors and search engine traffic for people looking for "fruit", and maybe just a few for the fruit you've said are included, like "apples" and "bananas". Google or Yahoo, the most popular search engine, will conclude that you've created one really great resource on "fruit".

However, in Case 2, Google or Yahoo will send people looking for those specific types of fruit ("apples", "bananas", "lemons", etc), and a little looking for the general term "fruit". In fact, with each additional specific fruit Hub, you're more likely to have the search engines send you traffic for people looking for "fruit" -- all the more reason to continue, and create Hubs for blueberries, grapefruit, and persimmons. Google and Yahoo will send visitors looking for the general term ("fruit") AND all those looking for "apple", "orange", "lemon", etc.

Reason 2: Readability

It's frankly difficult to read, or even find what you're looking for, on a very, very long Web page. Instead, give each discrete topic it's own two legs to stand on--its own Hub. Each topic is bite-sized and easier to read.

Put related Hubs together in Groups

If people interested in the general topic want to read all you have to offer, you can group all of your related Hubs into a Group. For each of the Hubs you want in a Group, edit the Hub, and click on the Group tab at the top. For the first one in the Group, you'll have to create a new one, so select "-new-". For the above example, you can choose "Fruit".

What grouping will do:

  • It will put a drop-down menu of all of the Grouped Hubs, right next to the Hub title (take a look at this one for an example)
  • It will put a link to the next related Hub at the bottom, saying "Next >>"

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