Creating content for your ezine can be a challenge regardless of he topic you are publishing on. There are different types of content you can provide to your readers and it can be generally divided into four categories, factual content, short tips, mini stories and case studies.

There are also several options available for acquiring the content other than writing it all yourself.

Creating Content by Interviewing

Let's start off with a fairly easy way that you can get completely original content that you don't have to create. You can do this by organizing an interview with an expert or leader on the topic of your ezine. After the interview all you have to is compile it in to the proper format and send it to your subscribers.

Very often, this can be done for free and since the interviewee is writing out most of the content, there is nothing else for you to do besides ask some questions and give the interviewing something valuable in exchange (like free publicity).

Using Ghostwriters

Now if you have money to spare, you can hire a ghostwriter to write your content for you without taking any credit. This is a fairly straight forward process. All you have to do is give the writer a brief description of what you want in your article and they will do the research and writing while you take the credit. There are several professional marketplaces where you can find a qualified ghostwriter. Two of the most popular being Elance.com and Rentacoder.com.

Using Private Label or Public Domain Content

Another way that you can get content is by using private label or public domain content.

Public Domain Content

If you are not familiar with the term "public domain", "public domain" simply means anything that is NOT protected under US copyright law. This includes ALL works published before 1923 and, under certain conditions, works published up to 1978. And in this case, we are referring “works” to written materials such as reports, articles and books.

Private Label Content

This generally refers to articles, e-books and manuals that are written by others and purchased by you. With this content you can modify and use in any way that you see fit. Private label content is becoming increasingly popular because of its versatility. You can publish the material under your own name as well as use it to create your ezine issues, new products and to fill your website with high-quality information with a few simple clicks of your mouse.

Republishing public domain or private label information can help save you a lot of time and effort when it comes to creating new content for your ezine, but there are some things you should consider before decide use it.

Public Domain or Private Label Content: Think Before Using It

First let's talk about what you should never do when it comes to using public domain or private label content in your ezine. I am going to start with a little warning. "Nothing good can come from using bad content", so don't even consider using substandard or over used information in your ezine issues.

Think about it from your readers point of view. One of the biggest reasons they joined your list is to receive information that will help them in some way or another. They want answers to their questions, not rehashed, worthless information. Before you publish ask yourself this question "If I were looking for information on this specific topic, would I be happy with this?

Keep this in mind when you start looking for content. If you waste a readers' time, annoy them, or confuse them with bad content, they are not going to buy from you, so be careful what you publish.

Make Your EZine Successful: Modify the Content

Don't get me wrong. I love public domain and private label content. I use it all the time, but I highly recommend that you take the time to modify the content in some way before you publish it. Remember your information has to be good to keep the attention of your readers and make your ezine successful.

I know what your thinking "But I'm not a writer". Then become a “rewriter”.

Take the basic public domain or private label content, and rewrite it, make it better, inject your personality in to it. You don't have to come up with anything new, just make it unique. Just keep in mind that you can only do that with content that is already decent. If it's bad, trash it and move on. It is too time consuming to try and turn bad content into good. It is much easier to start fresh.

Private label and public domain content can be very helpful when it comes to publishing your ezine. It can provide you with research that would normally take you many hours to perform, just use it wisely and it will work out well for you.

Author:
David Husnian
The Shameless (but Ethical) Marketer
http://www.FromTheDeskOfDavid.com
David, the creator of the "3 Pillar of (Guaranteed) Success", is a successful marketer who provides a unique perspective on marketing, Web traffic and copywriting topics.
You can get more great information, free products and a free online Web traffic course from http://www.StreetGuideToWebTraffic.com