One of the most powerful ways for creating products from your book and becoming a high paid coach is market differentiation through education.

This is why you must create a business which focuses on value creation as wealth. If you analyze the numbers, cash flow is not based on the size of your list, but on the quality of educated buyers who want to invest in you over and over again!

First start by educating yourself about what your competitors are not doing.

• More quality than what they expected
• Powerful assessment tools
• Creating a unique category

Our world, especially the media, will listen to experts. To be a high paid coach, you need to establish yourself as the expert in order to prosper in this area. The market place accepts the words of an expert and you can position yourself and become the only logical choice for your ideal clients.

By definition an expert is a person with a book and this is the effectiveness of Milgram’s Law.

Milgram’s Law: People will believe almost blindly the words of an expert.

Zipf’s Law: With limited opportunity to choose and experiment, your target market will naturally choose the winner—the person or company who is on top. And once they choose a winner they will increasingly support the winner.

To leverage Milgram’s Law and get your target to desire a relationship with you, you must build your own distinctive category that connects with your optimum clients.

You leverage Zipf’s Law by creating a powerful curriculum continuity program where you create your own system and vocabulary to literally compel them to want to do business with you over and over again.