Creation of a web page is almost essential when trying to convey any message via the Internet. Until recently however, most people felt they did not have the appropriate expertise to undertake such an endeavor. Many established and aspiring network marketers are included in this group of surfers with limited web site creation skills. Even so, these budding Internet marketers still desire to establish their web presence to more effectively market their wares.

Over the last several years, the situation has changed so that anyone with enough knowledge to access and surf the Web and perform relatively basic word processing functions can create simple to complex web pages and sites. Web site creation and hosting service providers such as SynthaSite, Weebly and BlinkWeb offer no cost and low cost packages including WYSIWYG (what you see is what you get) editors enabling even neophyte Internet users to create a site and establish their presence on the Web.

Are WYSIWYG editors a new development?

No, they are not but each of these service providers has taken it to a new level where the creation environment goes beyond the simple word processor-like environment.

Weebly, SynthaSite and BlinkWeb all accomplished this by adding layout elements (text elements, graphics elements, video elements, html elements, etc.) that quickly enable the developer (as in us!) to format the page before actually entering the page content. The addition of that one feature in these new systems has made web page and web site creation not only possible, but actually fun for many computer inhibited individuals.

Though the creation of any web site, especially sites with multiple pages, takes thought and planning before starting construction, single page/single purpose sites are very quickly developed and implemented using these services. Since one page sites are so easily and quickly created on these services, many network marketers develop and sometimes host a number of their essential web-based tools, particularly squeeze pages (a.k.a. lead capture pages) and sales pages.

Both the squeeze and sales page take a certain level of copy writing proficiency, squeeze pages are typically more straightforward (once the basic format is understood and are typically most often created via these services. The major components found on many squeeze pages include:

· An attractive and attention drawing headline;

· A list (usually bulleted) of key benefit points relating to the headline; and

· An information (lead) capture form.

The next section of this lens provides contains a screen capture video tutorial presentation detailing the construction of a simple squeeze page using the Weebly WYSIWYG environment.

First of all, I hope you found the video tutorial beneficial and enjoyable.

As you were watching the video, you likely noticed I ran into a few issues during the development of the page. I initially thought of re-recording the video but decided to leave it as is for a realistic look at everything you might encounter while constructing the sites. Most of us learn more from our mistakes than our successes, so hopefully my mistakes will save you a little time and frustration down the road!

There were a couple of times as I was building the layout by adding construction elements where the elements (paragraphs, double columns, etc.) initially resisted emplacement in the planned locations. The editors can be a little temperamental at times! Persistence, however, paid off.

Another issue arose when I was copying the actual text from a word processor file and the editor included “extra code” as I referred to it during the video. It was simple enough to address since all I had to do was delete it from the paragraph element but actually could have been avoided altogether.

I guess you could say I was having a “blonde moment” since I knew there was formatting code included with the text from the word processor. When you just cut and paste into an editor that is expecting either plain text or html code, it interprets that extra information as a requisite part of the information and adds it to the insertion. The easiest way to avoid that situation is to use a simple text editor (like Notepad) when preparing your content since that code would not be present.

Jim was formerly an "old school" network marketer now helping home and small business owners to utilize attraction marketing and relationship building methods to grow their Internet presence. You can access additional information resources and tips to propel the growth of your business by visiting Jim's blog or his home business connection website.