• It is important to understand that when we say,"copy writing tips for beginners," we mean exactly that. These tactics are very helpful for someone just getting started in copywriting, but to be a top notch copywriter takes many years. These 5 tactics are "tried and true", and by applying them, you should see good results.

We All Love A Good Story

Remember, successful copywriting is successful selling. In order for a prospect to buy your product or service, they must trust you. In order for them to trust you, they must relate to you and see you as a "real" person. For that reason, incorporating a story in to your ad copy is very effective. When stories are well written, they hold the attention of your prospect long enough for them to get "acquainted" with you. Try to link your story with your product or service. An effective story could revolve around your relationship to the product or service, how you discovered it, why you decided to offer it etc. etc.

Why You Always Need To Be Specific

Being specific is particularly important in the headline of your ad, or sales copy. Here are two headlines that demonstrate the power of specifics, "Discover how a short, bald, accountant from Newark can attract any woman he wants!"

Compare it to this headline, "Discover How A 5'2" accountant from Newark with bad breath and thick glasses now fights off love starved women with a stick!" I am sure you will agree that headline # 2 carries more impact. Why? Because the specific information in headline # 2 makes the headline more believable. It "paints" believable images in our minds, and causes us to be very curious.

You Better Save Your "Bullets"

If I had to choose the creative copywriting tip that is most important for beginners, it would be on the creation of bullet points. Ideally, bullet points should be placed under the sub headline of your sales copy. The purpose of bullet points is to create sufficient interest within the prospect that they want to read the balance of your sales copy. Indeed, bullet points should be written in such a fashion that they "suck" the reader in to the rest of your sales copy.

Prove It To Me!

A powerful copywriting technique is called "social proof".The most classic examples of social proof are customer testimonials. Prospects that are presented your offer are often skeptical about the benefits of your product or service. Testimonials from satisfied customers can help to alleviate customer's concerns. Testimonials must have certain characteristics to be effective. The satisfied customer must be specific about the results, or benefits they received from the product or service. The customer's full name and the city they reside in should be listed. We also know that audio testimonials are more effective than written testimonials. Video testimonials are the most effective types of testimonials, and well worth the investment.

Make Yourself Scarce

It is human nature for people to take action on a purchase when they feel like the offer is only available for a short time, or in limited amounts. This is why Labor Day sales and Memorial Day sales are so common. It is important in your copywriting to create a reason why customers need to make a purchase immediately. The reason could be that the product is available in a specific limited quantity, or for a specific time. On web pages, it is common to find "count down" icons, intended to let customers know the duration of an offer. The key thing is to stick to the limitations you have placed on your offer. If you do not, you will lose your credibility.

In Conclusion....

Hopefully these basic copywriting tips for beginners will help "jumpstart" your copywriting. If you are interested in advanced copywriting tips. For those of you who want to learn how to start a copywriting business, Debbie Dragon is a free lance copywriter with 6 years of online experience. Debbie will take you step-by-step through the process of landing your first paying job, and she GUARANTEES it! This hub is primarily for beginners, for excellent advanced copywriting training, Yanik Silver and Alex Mandossian are two of the best in the world!