DW Shoes

November 19, 2007

FOR IMMEDIATE RELEASE

Rich Franklin

847.347.1426

Media Advisory- Photo and Interview Opportunity

DW Shoes CEO Danny Weiss to appear on CNBC

WHAT: DW Shoes CEO Danny Weiss to appear on CNBC on November 9, 2007 at 8:00 A.M. Eastern time to discuss the upcoming release of his company's new shoe, the "Flash." Weiss will also touch base on the revamping of his company's website which is set to unveil around the same time as the "Flash" is released.

WHO: The following individuals will be at the CNBC taping and will be available for interview following the taping:

• Rick Brunson, Senior VP Marketing
• Josh Agar, Executive VP of East Coast
• Michael Yelin, Senior VP of Logistics

WHEN: 8:00- 8:30 A.M. on November 9, 2007

Where:

CNBN headquarters

900 Sylvan Avenue

Englewood Cliffs, New Jersey 07632

United States

201-735-2622

BACKGROUND:

DW Shoes has been a leading athletic shoe producer for the past 21 years now. Since their inception, their commitment has been to the most comfortable shoe possible though a tireless commitment to ergonomics and arch support.

For more information on DW Shoes or their sneakers, please contact Rich Franklin at rfranklin@uiuc.edu or visit http://www.dwshoes.com/

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