You want a definitive guide to AdWords? There are plenty to be found on the internet, and every single one will tell you that they're better than the other guy's.

And while they all provide useful information to get you started, what exactly is THE definitive guide to AdWords?

Well, that depends on what you need it for.

Because the definitive guide to AdWords is going to look very different to someone who is just starting out with PPC advertising than for someone who is already adept at using AdWords and other PPC marketing vehicles, but wants to take it to the next level.

So beware of anything that claims to be the definitive guide to AdWords for everyone.

The first place you should look for a definitive guide to AdWords is at Google itself.

Don't laugh: but sometimes the last place newbies look is at Google's own well documented best practices.

Google really does offer lots of free, and obviously reliable, information about how the AdWords program works, what it does, and how you should go about it.

Of course, you can't just stop there, but you do need to start there. You can't be successful with AdWords unless you know exactly how it works.

Once you know how AdWords works, then you do need to find that definitive guide to AdWords. You need something that goes beyond telling you how AdWords works to telling you how you should be using AdWords in order to make you money.

Again, depending on the size of your campaigns and your goals, you may need a different guide than the next AdWords user.

In fact, you might not need a guide at all...

What if, instead of a definitive guide to AdWords, you had something more than just that?

What if you had the resources, support and tools you needed in order to both learn all you needed to about AdWords?

What if that resource wasn't just another piece of "mystery" software, or some "definitive guide to AdWords" that's just a cheap ebook that's out of date from the minute you download it, but an actual COMMUNITY forum where experts shared their experiences with Google AdWords?

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