A good brochure is a powerful tool that can motivate people to use your business. With all of the companies out there competing for business through marketing, customers have raised their standards as to what they think looks like quality marketing material. To make your brochure printing as effective as possible, you need to follow these simple design tips. 

It's probably obvious that the cover should be eye catching enough to make people pick up the brochure in the first place. But the cover should also motivate potential customers to read further. To do this, you need to tell people how they will benefit from your product or service. Make the message as enticing as possible.

Pull quotes are words taken directly from the body text that are enlarged and placed in a different area of the page. Pull quotes should be the most interesting or exciting text in your brochure printing. Readers see these quotes immediately when they open the brochure and then want to read further to find out more. You can make the quotes stand out by using a different, larger type from the body text. You could also place them in a box or underline them.

You will want to answer major questions readers might have about your product, but don't bog them down with too much text. The idea is to use your brochure printing to give readers just enough information that they want to contact you.

To make your brochure look as good as possible, you will want to use professional photographs or illustrations. You can find clip art and stock photos online for prices that are less expensive than you might expect, sometimes even for free, and the results will be worth the money. Quality pictures are key to a great brochure printing project.

Make all the headers the same size and font. If you want to include more than one box, use several throughout the brochure. If you use underlining or bullets, keep these in the same style.

For the body text, you will want to use a serif font because they are designed to draw the reader's eye forward, making the text easier to read. Serif fonts are the ones with little lines or tags on the tips of letters; examples are New Century and Garamond. Sans serif fonts don't have those little lines, and thus slow the reader down, making them great for headings and subheadings where you want to cause the reader to pause. Examples of sans serif fonts are Helvetica and Trade Gothic.

Remember that the whole purpose of printing brochures is to get people to contact you, so be sure to include your contact information and make it noticeable. Then all you have to do is be ready for all of those new customers your amazing self-designed brochures will bring in.