Direct Mail, A Powerful Advertising Tool For Your Cash Gifting Program.

Cash gifting postcard mailings can be one the most cost effective weapons in your advertising arsenal.

The best way to attract new prospects to your business opportunity is to diversify your approach in making contact with those new prospects. This holds true in anywork at home, Cash Gifting, MLM, direct sales orpassive income opportunity that you advertise. Many people starting a homebased business fail to grasp this simple truth and end up marketing their business opportunity in one way over and over again. Psychologist Abraham Maslow PHD (1908-1970) who penned The Hierarchy of Needs once said:

“If the only tool you have is a

hammer, you tend to see every problem as a nail.”

Today let’s examine a tool that many wealth opportunity marketers have not given much thought to; the simple postcard.

The first rule of advertising is consistency. Webster’s New World defines consistency as: “agreement with what has already been done or expressed; conformity with previous practice.” It really doesn’t matter what type of advertising you are doing if it is working for you, as long as it is done in a consistently. The goal is then to ad another form of advertising, increasing your opportunity to draw in new prospects.

A direct mail postcardis a great marketing tool that can be used effectively for your cash gifting program. With the right mailing list of potential wealth buildersyou don’t need a marketing budget the size of the federal deficient. Some direct mail companies will add the names electronically when printing the postcards and then mail them for you. Obviously, this requires payment upfront, but can get the postcards in the hands of your potential prospects quicker.

Four key elements to consider for direct mail postcards are:

Cost Effectiveness: Full color photo quality printing costs have become very reasonable over the past few years and mailing a postcard is cheaper than mailing an envelope. At present, it’s about a 35% saving and postage seems to keep going up every couple of months. A postcard, no larger than a 4 X 6, will mail for 26 cents today. If laid out properly, a 4 x 6 postcard can hold a lot of advertising info! The difference in cost really adds up when mailing thousands of pieces. Remember that the printing quality can greatly enhance your response rate. You don’t get a second chance, so don’t settle for anything less than a full color 2-sided photo quality high gloss postcard that delivers both your image and your message.

Readability: What happens to the standard piece of business or “junk mail” that you receive nearly every day? It ends up in the trash before it is ever opened and read. A postcard on the other hand, like a mini-billboard, will get noticed and can be easily perused as soon as it is seen. With the proper message it will grab the new prospects attention and garner a lot more respect than your average advertising/sales letter wrapped in an envelope.

Measurability: A postcard mailing campaign can be measured for effectiveness very easily. If you were to send out two thousand postcards and received one hundred responses to your mailing you would then have a five percent response rate. You could also take it to the next level and track the number of prospects who join your legal cash gifting program and determine the mailing campaign ROI.

Multiple Uses: Postcards can be used to announce any number of things. Such as a new website, a sale, expansion of yourcash gifting system, an invitation to a seminar. You get the idea.

Adding postcard marketing to your advertising arsenal can generate an influx of new business for any marketer. Remember this simple and often underused marketing tool and you’ll be on your way to generating new eager prospects to your homebased business opportunity.