Reaper comes after protools
69Justin Frankl is at it again
Shout out to Ian Roger over at Yahoo music for catching this. The same guy who did Gnutella, Winamp, Shoutcast, etc....has released a very inexpensive competitor to DigMedia's protools called reaper.
If you are an amateur musician, you should care a lot, because this just cut the ridiculously low costs of digital media production software even further.
But as a consumer, this is as good of news as the introduction of DigiDesign's protools. Sure you may never touch ProTools or Reaper yourself. But the child prodigy down the street might. And when talent meets production tools meets low cost distribution......
BAM
The music revolution everybody has been talking about for 10 years...the blossoming of 1,000s of independent artists micro-targeted to ears that are ready to hear them can really happen.
Why does anyone care? Cause that means you, dear listener, will soon be able to break free of musical (and video) boredom and get exactly the tunes, movies, etc that scratch your special itch....
NOTE- You really should check out the child prodigy video link above. This kid was written up in the NYT recently. It's just a teen in his room with a guitar and access to YouTube- he's been viewed over 7 million times...you heard right: that's 7 times platinum in record industry speak. This is what the digital media revolution is about; the barriers to making a living as a rockstar will drop from a record label deal to an internet connection and some time creating.....eventually.
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True the business model has yet to evolve. Though Napster offers free stremaing music as does Pandora, and 100's of others. If, in the future, every device can receive IP streamed data, and every device can support targeting advertising, you've got a model that can work. TechCrunch top 2 stories right now are about spiralfrog and podango. Spiralfrog = free music licensed from the labels and podango helps indie content creators (podcasters) monetize their work through ads. Heck, even hubpages does this.
Youtube is a really good working example for this evolution. Massive user generated content, where the best rises to the top and advertising pays for it all (or will pay for it all hopefully).
Obviosuly not a shift that happens overnight, but let's hope for hubpages, youtube and all the others that it's gonna work. :)
Obviously Apple is benefiting from the availability of music. It seems like a reverse razor strategy of give the razor away, but charge for blades. In this case, pay for a music device, but get the music for free/$.99. Can this model continue? Does Apple or the device manufacturer ultimately become the label?
working
Paul Edmondson says:
2 years ago
I've always been a fan of attacking an industry from the bottom. The lower cost of production, online distribution, and music recommendation engines are the key to getting unknown artists into the main stream.
The business problem, is how do they make money? Selling songs one by one isn't great when most people want free. It could be a royalty solution that is penny per play type of thing, but not sure if people would go for it. The kid above has a canon ad in his video. That works well for video, but not sure about audio only. I'm sure the business model will emerge, just not sure what it is.